The Profitable Photographer: Your Guide To Sustainable Pricing

with Jen Bilodeau


$150 Full Participation | $75 Study Along

Take control of your pricing. Set yourself up for long-term success. Establish the framework your business needs, so that you turn your energy towards doing what you love: creating.

Pricing is more than just a number. With this two week intensive class we will take a methodical look at how you are valuing your work. Prepare to dive deeply into your pricing structure, working from the bottom up to understand and implement your business’s unique recipe for long-term pricing success. Define your target client, understand your market, evaluate your selling model, and own your numbers. Assess your selling structure and offerings. Then work from the bottom up to truly understand and own your numbers so that you can establish a long-term, sustainable pricing structure.

Take control of your pricing. Set yourself up for long-term success. Establish the framework your business needs, so that you turn your energy towards doing what you love: creating.


This class is designed for photographers who are currently in business and are looking to set or reevaluate their pricing.

what you’ll get

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1 preassignment, plus 2 weekly PDFs (formatted for print or on-screen viewing). Weekly lessons also include daily action and discussion prompts to keep you moving through the materials

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Work through your pricing from the bottom up via this in-depth, formula-driven 5 step pricing calculator document. No spreadsheet or math expertise necessary!

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Full Participation students receive extensive personal critiques of weekly assignment submissions.

Study Along Students have full viewing access.


Full Participation Students will have the opportunity to participate in weekly live Q&A chats= with Jen. Study Along students will be able to download and view the recorded sessions.


An interview with Jenika McDavitt of Psychology for Photographer delving into different client behaviors.

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Full participation students engage in instructor-led discussion and Q&A for daily interaction and support. Study along students have full viewing access.


Lesson One


Defining your value proposition

Defining Your Target Client

Understanding your market and your competitors

Evaluating your selling model

The psychology of pricing

Understanding your time investment

Setting your earnings goal

Setting your yearly budget


Expanding Your Reach

Lesson Two


Understanding your costs


Working through the Pricing Calculator

Rolling Out Your Pricing Structure

Managing your money

Setting your 5 year financial goals


Tax Reference Guide

as seen on instagram


about your instructor

Jen Bilodeau is a lifestyle and portrait photographer based in Massachusetts. Through her artistic use of light and shadow, and her commitment to capturing authenic organic moments, Jen creates beautifully timeless and powerful imagery. Jen is also a CPA and enjoys mentoring fellow photographers to help them take their business to the next level. Across all areas of her work, Jen strives to capture honest, emotive and timeless images that artfully preserve today’s moments that matter. Her portfolio is available here.

how it works


download weekly lessons

Each week, students receive a set of course materials, which generally include a PDF and instructional videos. All course materials are yours to download and keep.

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chat online

Your workshop registration includes access to a private online forum for sharing and discussion. The classroom forum is open 24 hours a day so that you can learn and join discussions on your own schedule.

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study & ask questions

Study on your own time, and check in on the classroom forum for interactive learning. The instructor is present in the forum every day to answer questions and offer encouragement.

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complete weekly assignments

Students receive an assignment to complete each week that pertains to the topics covered in the course materials and builds upon class discussion throughout the week.


Full Participation students engage in an interactive online classroom experience that includes instructor-led group discussions and detailed, personalized guidance for the duration of the workshop. Full participation students post their assignments in the forum and receive critique each week.


Study Along students have access to all materials and are able to view all content and conversation in the main workshop forum. They also receive access to their own private Study Along subforum for peer study groups and image shares. Study along students will not be able to ask the instructor questions or request instructor feedback on their assignments, but they can follow along with instructor critiques of the Full Participation assignments.


  • Lisa Poseley says:

    Was so impressed with the amount and the quality of the material provided. Jen was very hands on and clearly did a lot of preparation for this very thorough course. Definitely one of the best as without understanding the costs and the business side it’s so hard to make it!

  • No matter where you are in your business – you NEED this class! Jen is an incredible teacher, and has poured so much of both her photography and business knowledge into the materials. I have felt for some time that the way I have been running my business was leading to burnout. But I was stuck in a place of fear and didn’t think raising my prices or structuring my business in a certain way would work. Now, thanks to this class, I have a clear plan for the immediate future, as well as a long-term strategy to achieve my goals. And the best part is that everyone in the class wants something different out of their business, and Jen supports us and has strategies to execute our visions. This is not a one-size-fits-all class. But it is absolutely a MUST TAKE class!

  • Leanne Hymes says:

    This class has been absolutely amazing! I took it as a Study Along student as I am just starting to toss around the idea of starting a business. I have learned so much and feel so informed if I do one day decide to take the plunge. Jen is an absolute wealth of knowledge which she shares completely openly. I’ve never taken a class twice, but I am certain that I would take this again as Full Participant if I do start a business. If you have any doubts about your pricing structure, this class is an absolute must!

  • Meg Miller says:

    Wow! Jen has done it again! If you’ve taken Jen’s shooting course, you know that she pours her heart into everything she does. This workshop has the same depth of information and Jen’s personal approach to sharing what has worked in her own business while also guiding you to make your own decisions for yours. This two week course is eye opening and packed with TONS of wonderful information for photographers in all walks of business. Whether you are just starting out or a seasoned pro looking to rework your pricing, I cannot recommend this class enough.

  • Ally Quinlan says:

    This course is INVALUABLE. Jen basically has you lay your entire business out on the table and says to you, “let’s build this!” The immensely detailed PDFs, the worksheet, the pricing calculator, Jen’s in-depth feedback… I wish I took two weeks off to just focus on this course because it is an incredible opportunity to have someone experienced and helpful completely guide you through the process with a wealth of material. Jen is so caring and patient and truly wants you to get the most you can out of this course and she wants your business to succeed. Not only do I have the resources and knowledge now to run a successful photography business but Jen has made me see and feel that my work is WORTH a price that I can be confident in and profitable off of. She leaves no stone unturned. Put it this way, my business savvy/very judge-y husband looked over the materials and said it was the best investment I could ever make toward my business and I couldn’t agree more.

  • After taking this class, be prepared to feel like you’re starting your photography business all over again. But, in the best way possible! Besides being an amazing photographer, Jen is an exceptional instructor! She literally answers all of your questions in depth and gives back helpful feedback. This class is completely different than taking a photography workshop where your shooting everyday. Jen guides you in the right direction to know your worth and set yourself up for long-term success! I have NEVER been good at numbers, when I see numbers I want to run and hide. But, Jen explains everything in a way for you to understand. It’s so important for us photographers to be comfortable and confident in the pricing structure we offer our clients. I would take this course over and over again. This will change your business and how you perceive your worth as a photographer. SIGN UP NOW!

  • Emily Pruitt says:

    Wow. Jen does an phenomenal job breaking down the elements and mindset needed to build a sustainable and profitable business in a way that even someone like me (NO business knowledge or background) can understand. Taxes terrify me, pricing makes my palms sweat and she made it so much easier. I can’t recommend this workshop enough. If you are looking to start your business or refine your current business that isn’t as profitable as you would like, don’t miss this workshop. Jen and her TA were highly active in the forums, answering questions and promoting conversation daily. This course was worth the investment and SO MUCH MORE!!

  • This class is a must-take if you are either just starting out, ready to upgrade your business, or just need some extra help assessing your financials and taxes. I wish it were available when I first launched. Jen is not only an amazing photographer and CPA, but a wonderful teacher. I am in awe at how much time she spends with each student, from evaluating goals and worksheets to answering any and every question. The feedback she gives is outstanding. She is highly knowledgeable, thorough, and motivated to help all of her students become more profitable. This two-week class is intense and packed with amazing information. The time you put into the daily assignments will take your business to the next level!

  • Jen is such a kind hearted soul with such a passion for helping others build their business and discover themselves. I expected this class to be all about pricing, but didn’t expect how much I could learn about myself and my photography through the process. I think classes like this are so important if you are to succeed as a photographer no matter what level you are. If you don’t understand the basics of pricing and taxes, or even if you think you have a full understanding of it, this class will still teach you and build you up for your best success. You will have a partner in this process who throughout this class is responsive and helpful and your biggest fan for your best success. Come prepared to work and spend some time on this. I hope there is another run or it’s given a full 4 week class because I’ve learned so much and the two weeks went by way to fast. I will still be learning in the weeks to come and will use this class as a wonderful reference point for ages to come. Thank you.

  • You GUYS. One of the best clickinmoms classes yet- and I’ve taken a lot! This is so jam-packed with information that it’s worth clearing a good chunk of time on your calendar during it’s run because you’ll want to dedicate a couple hours a day to the material. If you feel like you’re struggling with understanding how to price your work and how to create packages that make sense for your business, this class is for you. For most of us, the business side of photography isn’t nearly as enticing as the shooting side, but Jen actually makes it interesting and helps break it down in a simple, piece-by-piece way so that you can move from one stage to the next without getting lost in it all. And she is so kind and encouraging and supportive, truly a wonderful instructor. I wish this course was available when I first started my business, I would have done so many things differently and probably had a lot more money (or let’s be honest, a handful more realllllly nice lenses) than I do now.

  • Kerie Griggs says:

    This course is the real deal! I hate admit how much I didn’t know about pricing but I now feel like I am getting a handle on it. This class focuses on pricing but also spends time on defining your brand and how you are different from other photographers in your area. I know we are already supposed to know this stuff but I had never really sat down and looked at my work that way and I am so glad I did – this class was instrumental in me finally seeing my strengths and giving me the confidence to tell potential clients what I can do better than anyone else! Thanks Jen!!! You will also be blown away by how detailed the materials (spreadsheets and formulas) that Jen has created to help you with your pricing calculations – so helpful!!! Take this class, it’s a lot of work but so worth it!!!

  • Jenna Mace says:

    This course is a must for those struggling with pricing. Jen helps you work through your pricing structure from the ground up from defining your target client, solidifying what packages you offer and considering all the costs that go into running a small business. Jen is a wealth of information in all things business and as a CPA her tax knowledge is invaluable. She is very active in the forum daily and the weekly live chats are a huge bonus to this course.

  • I really loved this class. I am just starting my business and Jen gave us a massive amount of info that will greatly help me in the next 5 years. I am so glad I signed up!

  • If you are just getting your photography buiness started like me, this class is a MUST! There are too many things that you need to think about and Jen lays it all out for you. All the course work and materials are very organized and easy to follow. Just do yourself a favor and take this class.

  • Jen truly pours her heart and soul into everything she does, and this workshop is no exception. She really opened my eyes up to how to price myself and all of the overhead costs that I wasn’t accounting for. Not only that, but her knowledge of photography, business, and taxes come together beautifully to make her the perfect mentor for this course. I can’t recommend it enough! Whether you’re a brand new photographer who wants to get it right from the start (me!), or a seasoned photographer who is looking to make sure your business is running profitably, you need this course in your life.

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