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The Profitable Photographer: Your Guide To Sustainable Pricing

with Jen Bilodeau

2 WEEK WORKSHOP BEGINS AUG 20

$150 Full Participation | $75 Study Along
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Take control of your pricing. Set yourself up for long-term success. Establish the framework your business needs, so that you turn your energy towards doing what you love: creating.

Pricing is more than just a number. With this two week intensive class we will take a methodical look at how you are valuing your work. Prepare to dive deeply into your pricing structure, working from the bottom up to understand and implement your business’s unique recipe for long-term pricing success. Define your target client, understand your market, evaluate your selling model, and own your numbers. Assess your selling structure and offerings. Then work from the bottom up to truly understand and own your numbers so that you can establish a long-term, sustainable pricing structure.

Take control of your pricing. Set yourself up for long-term success. Establish the framework your business needs, so that you turn your energy towards doing what you love: creating.

PREREQUISITES

This class is designed for photographers who are currently in business and are looking to set or reevaluate their pricing.

what you’ll get

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WEEKLY LESSONS

1 preassignment, plus 2 weekly PDFs (formatted for print or on-screen viewing). Weekly lessons also include daily action and discussion prompts to keep you moving through the materials

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5 STEP PRICING CALCULATOR

Work through your pricing from the bottom up via this in-depth, formula-driven 5 step pricing calculator document. No spreadsheet or math expertise necessary!

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INDIVIDUAL ASSIGNMENT FEEDBACK & CRITIQUE

Full Participation students receive extensive personal critiques of weekly assignment submissions.

Study Along Students have full viewing access.

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VIDEOS

Watch Jen work through the 5 step, formula-driven pricing calculator from start to finish.

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DAILY INSTRUCTOR-LED Q&A

Full participation students engage in instructor-led discussion and Q&A for daily interaction and support. Study along students have full viewing access.

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EXCLUSIVE PODCAST

An interview with Jenika McDavitt of Psychology for Photographer delving into different client behaviors.

syllabus

Lesson One


LEARN ABOUT

Understanding your market and your competitors

Defining your target client

Evaluate your selling model

Selling to your brand

The truth about mini sessions

Setting your earnings goal

The psychology of pricing

Interview with a business owner

Lesson Two


LEARN ABOUT

Working through the different components to effective pricing

Including direct and indirect costs

Valuing your time

Develop a marketing plan to roll out your pricing change

Implement money management best-practices

Set 5 year financial goals.


BONUS

Tax Quick Reference Guide

as seen on instagram

#theprofitablephotographer_clickphotoschool
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about your instructor

Jen Bilodeau is a lifestyle and portrait photographer based in Massachusetts. Through her artistic use of light and shadow, and her commitment to capturing authenic organic moments, Jen creates beautifully timeless and powerful imagery. Jen is also a CPA and enjoys mentoring fellow photographers to help them take their business to the next level. Across all areas of her work, Jen strives to capture honest, emotive and timeless images that artfully preserve today’s moments that matter. Her portfolio is available here.

how it works

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download weekly lessons

Each week, students receive a set of course materials, which generally include a PDF and instructional videos. All course materials are yours to download and keep.

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chat online

Your workshop registration includes access to a private online forum for sharing and discussion. The classroom forum is open 24 hours a day so that you can learn and join discussions on your own schedule.

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study & ask questions

Study on your own time, and check in on the classroom forum for interactive learning. The instructor is present in the forum every day to answer questions and offer encouragement.

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complete weekly assignments

Students receive an assignment to complete each week that pertains to the topics covered in the course materials and builds upon class discussion throughout the week.

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Full Participation students engage in an interactive online classroom experience that includes instructor-led group discussions and detailed, personalized guidance for the duration of the workshop. Full participation students post their assignments in the forum and receive critique each week.

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Study Along students have access to all materials and are able to view all content and conversation in the main workshop forum. They also receive access to their own private Study Along subforum for peer study groups and image shares. Study along students will not be able to ask the instructor questions or request instructor feedback on their assignments, but they can follow along with instructor critiques of the Full Participation assignments.



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