Internet Marketing, SEO & Online Presence

with Beth Wade


$300 Full Participation | $150 Study Along

Build your photography business through internet marketing and use your website as a 24/7 online salesperson.

This advanced level 4 week program focuses on building your photography business through internet marketing, using your website as your 24/7 online salesperson. Each FP student receives a personalized video analysis detailing the effectiveness and “user ability” of their existing website. Be prepared and comfortable making suggested improvements to the overall design of your current website. We discuss in detail the layout and content for your website pages and blog posts. You receive a complete online portfolio review with suggestions on how to improve your images, editing tutorials, and the best order to display photos that will capture the attention of a potential client. You learn content for SEO, how to keep up with blogging and maintaining/updating your portfolio. We discuss how to engage new clients and create a client welcome guide. You learn how to respond to emails and use reply templates that streamline your communication. Finally, we break down SEM, SEO and PPC. You learn an overview of site statistics, social media, SEO tactics and how to create a Google Adwords campaign. This course is ideal for any photographer looking to improve your current website, boost your online presence and generate new leads from your target market.


Photographers need to feel established in their style and have confidence in their portfolio. There will be additional expenses (outside of the CM tuition) related to creating a client welcome guide IF you decide to purchase a template. PS, PSE or PowerPoint (Microsoft Office or MS Office for Mac) is required to design your own template. Plan to set aside a minimum of $4 per day for your Adwords Program.

what you’ll get

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6 PDFs

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Full participation students engage in instructor-led discussion and Q&A for daily interaction and support. Study along students have full viewing access.


30 videos


Full Participation students receive extensive personal video critiques of weekly assignment submissions.

Study Along Students have full viewing access.

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Welcome & Preassignment

Lesson One


Writing Page Content and Blog Posts for SEO


Sample blog posts, new pages

Lesson Two


Complete Online Portfolio Analysis

Maintaining/Updating Your Galleries


Galleries, Genre, Meta Titles and Descriptions

Lesson Three


Engaging New Clients

Creating a Welcome Guide

Client Galleries

Online Ordering


New Client Templates, Social Media Pages

Lesson Four


Site Statistics

Social Media Marketing

SEO Tactics

Creating a Google Adwords Campaign


Adwords Campaign, Google Analytics

as seen on instagram


"I am not one for writing reviews, but I can’t keep myself from writing one for this class. This class is absolutely phenomenal."

read more reviews >

about your instructor

Beth Wade is a Charlotte NC newborn and maternity photographer who lives in Lake Wylie, SC, with a background in sales and internet marketing. She keeps her D5 close by and creates images that are artistic, natural and dreamy. Beth has been a painter/illustrator all her life. She loves how photography allows her to capture a single moment and turn it into a piece of art unlike any other medium. She is a mother of 3 (Will, Charlie and Alice), and her heart belongs to their incredible dad. Her portfolio is available here or for recent work please visit her blog.

how it works


download weekly lessons

Each week, students receive a set of course materials, which generally include a PDF and instructional videos. All course materials are yours to download and keep.

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chat online

Your workshop registration includes access to a private online forum for sharing and discussion. The classroom forum is open 24 hours a day so that you can learn and join discussions on your own schedule.

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study & ask questions

Study on your own time, and check in on the classroom forum for interactive learning. The instructor is present in the forum every day to answer questions and offer encouragement.

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complete weekly assignments

Students receive an assignment to complete each week that pertains to the topics covered in the course materials and builds upon class discussion throughout the week.


Full Participation students engage in an interactive online classroom experience that includes instructor-led group discussions and detailed, personalized guidance for the duration of the workshop. Full participation students post their assignments in the forum and receive critique each week.


Study Along students have access to all materials and are able to view all content and conversation in the main workshop forum. They also receive access to their own private Study Along subforum for peer study groups and image shares. Study along students will not be able to ask the instructor questions or request instructor feedback on their assignments, but they can follow along with instructor critiques of the Full Participation assignments.


  • I am not one for writing reviews, but I can’t keep myself from writing one for this class. This class is absolutely phenomenal. Beth covers everything you need to create a beautiful, user friendly website that attracts clients, she helps you set up your workflow for communicating with clients, gives strategies for social media and all the knowledge you need to run an Adwords campaign. I launched my business (I was finished portfolio building) at the same time I started this class, and I have been fully booked since the course ended (and am now turning people away!), most of which I can directly attribute to implementing the things that Beth taught us in this course. The most valuable aspects for me were the in-depth website and portfolio review that Beth does, the SEO tools we learned, and learning to run an Adwords Campaign. If you are finished building your portfolio and are about to launch your business, I couldn’t urge you more strongly to take this course full participation. It is information dense, and requires that you put a decent amount of time in, but it will be one of the most valuable investments you make.

  • Kelly Barr says:

    I really enjoyed this class, and learned a lot more than I expected. I was surprised to receive a personalized video of Beth reviewing my site during the first two weeks.. that was extremely helpful. I never would have expected that. To compare, just a simple portfolio review alone can cost more than this class. Highly recommend it.. and go for the Full Participation option. The feedback is worth it.

  • I was really on the fence about whether to take this class or not. Full participation or study along? I decided to go for it and sign up full participation. This is one of the best decisions that I have made for my business. Beth gives such detailed feedback on your website functionality, portfolio images and content. I now have a website and portfolio that I am proud to show to the world. In week 3 she addresses social media, templates and a pricing guide. All three of these have been game changers in my business. I now have a strategy for blogging, social media posting and corresponding with clients. My site was not even showing up on the first page of google before the class started and I am now on the first page. Yay! I am starting a Google Adwords campaign this month to generate traffic to my site and attract the right type of clients. If you are on the fence about taking this class I promise you won’t be disappointed.

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