Set for Success

with Kristy Dooley


$300 Full Participation | $150 Study Along

Set for Success

Set yourself up for success with this detailed course that covers everything you need to know about starting a photography business. This online workshop discusses everything from business legalities to goal setting, setting yourself apart in a crowded market, equipment, marketing, client interaction, pricing, branding, and more. Engage in discussions and assignments, all that are customized towards your unique business goals. This four-week course will give you the confidence and direction you need to not only start a business, but position yourself for profitability and success as well. This course has four detailed PDFs, weekly videos, engaging discussion conversations, and covers everything you need to know to successfully start a photography business.


There are no prerequisites.

what you’ll get

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Weekly Discussion Questions and Topics

Weekly Client Scenarios for Discussion

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4 Weekly Lesson PDFs

Bonus PDF on Time Management

Legality Checklist

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Full Participation students receive extensive personal critiques of weekly assignment submissions.

Study Along Students have full viewing access.


4 Weekly Videos


Full participation students will be able to participate in two Live Q&A Sessions where images can be submitted for editing. Study along students will be able to download and view the recorded sessions.

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Welcome & Preassignment

Lesson One


Learn how to set appropriate and realistic goals

Create a mission statement

Define your ideal client

Genres and specialization


Setting yourself apart from your competition


Creating goals; defining your mission; who is your ideal client.

Lesson Two


Effective client communication and follow-up

Blogging; portfolio building and model calls

Client interaction

Web presence

*Week 2 includes a portfolio review.


Create a series of email template for client communication; determine your blogging schedule.

Evaluate and improve your web presence.

Lesson Three





Prints vs. digital

In person vs. online sales


Determine pricing and create packages (digital or prints

Determine online or in-person sales and why.

Lesson Four





Contracts and model releases


Referral programs.


Research and familiarize yourself with the laws on business licenses, insurance, etc., in your area; learn how to market your favorite products to clients.

as seen on instagram


"What a workshop! If you’re planning to start your own photography business, this class is a MUST!"

read more reviews >

about your instructor

Kristy Dooley lives in Vermont with her husband and two daughters. She has a background in business, marketing, and education, and runs a successful family photography business. She finds equal joy in both being behind the lens, and the details of running a business. Her photography style emphasizes the connections and joy within families, all within the beautiful surroundings on her state. Her portfolio is available here

how it works


download weekly lessons

Each week, students receive a set of course materials, which generally include a PDF and instructional videos. All course materials are yours to download and keep.

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chat online

Your workshop registration includes access to a private online forum for sharing and discussion. The classroom forum is open 24 hours a day so that you can learn and join discussions on your own schedule.

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study & ask questions

Study on your own time, and check in on the classroom forum for interactive learning. The instructor is present in the forum every day to answer questions and offer encouragement.

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complete weekly assignments

Students receive an assignment to complete each week that pertains to the topics covered in the course materials and builds upon class discussion throughout the week.


Full Participation students engage in an interactive online classroom experience that includes instructor-led group discussions and detailed, personalized guidance for the duration of the workshop. Full participation students post their assignments in the forum and receive critique each week. They also have lifetime access to a Workshop Alumni forum for continued peer discussion after the course concludes.


Study Along students have access to all materials and are able to view all content and conversation in the main workshop forum. They also receive access to their own private Study Along subforum for peer study groups and image shares. Study along students will not be able to ask the instructor questions or request instructor feedback on their assignments, but they can follow along with instructor critiques of the Full Participation assignments.


  • Courtney says:

    Kristy is an inspiring instructor. I absolutely loved this class because I learned so much. She is an open book, sharing all her knowledge with you. It is a must-take class for anyone considering starting a photography business or if you need help with the business side of things. I was in the process of starting my business but was feeling overwhelmed and stuck with the long list of things to be done to get there. Kristy makes it so simple. She breaks it all down and streamlines the process into easy-to-tackle steps. The assignments she gives really require you to dig deep and think about your business. I found the assignments so helpful in getting me moving in the right direction with my business. It’s definitely not easy to get your business going but with Kristy’s guidance and support, it makes it much more manageable to figure out what to do when and how to do it. Thank you so much, Kristy!

  • Molli Dill says:

    What a workshop! If you’re planning to start your own photography business, this class is a MUST! Kirsty was a great instructor as she does a fantastic job walking you through everything you will need to consider (whether it’s a requirement for business or just things to streamline your business). I was already in the process of starting my business when I took this course and I still found it extremely helpful in getting my business moving in the right direction. I highly recommend taking this course with Kristy!

  • When I heard about this course, I knew I needed to take it and pushed through with a brand new five week old baby because I was sold on the value of this course. Kristy made each step of forming the business side of my business so simple and even fun. She was available and willing to share her wisdom when I had questions, and her feedback and critiques were incredibly helpful. I cannot recommend this class enough – it seems rare that creatives can wrap their heads around all the details of the business aspect of photography, and Kristy is amazing at guiding through the process!

  • Melissa McCann says:

    If you are considering starting a photography business or are in the process of doing so, this is class to take! I feel like I know so much more of what is really involved in getting a successful photography business going. Before now, I was making this decision based on the abstract. Kristy is an incredible instructor. She knows her stuff and her materials are fantastic and so organized. She is encouraging and knowledgeable. I feel like I know what concrete steps to take now. INVALUABLE.

  • A friend who has a successful photography business encouraged me to take this class. I had been waiting for about three months for it to be offered! All I can say is it was everything I had hoped it would be. I had done a few things toward starting a business but there were still so many questions. Kristy Dooley will answer your questions! She is so knowledgeable, responsive and definitely encouraging. The PDFs and additional resources were so helpful; the assignments were clear and enabled me to feel like I am very close to being ready for my business launch. Additionally, I feel like I found some friends who are on the same journey who will be helpful in the future. If you are thinking about starting a business, this course will clarify what that involves; the weekly assignments will get you well on your way and you will be “Set for Success”!

  • If you are considering starting a photography business or you’ve already started one, kristy’s class is a must! A few months into my wedding photography business I knew I needed some help. Kristy easily outlines all the steps you need to take to make sure that you have all the necessities in place- from business goals to legalities. You still have to do the work, but with Set For Success you have an outline for the steps AND someone encouraging you while giving you feedback on all your decisions.

    Additionally, Kristy provides resources not only for starting your business, but also for being your best self – an essential for success in today’s competitive market! Take this class while you can, before Kristy moves on to become a motivational speaker!

  • I most appreciated Kristy’s attentiveness to *each and every post* in the thread. She made an effort to make thoughtful responses to *all* questions. I SO appreciated her taking our hands and walking us through- in manageable baby steps- to be “Set for Success!” I undoubtably feel ready to start a business and have no gray areas or questions about how to proceed after this class.

  • Debbi Marquette says:

    If you are thinking of going into business, this is a MUST do course. Kristy is incredible. She is very interactive, always helping and going above and beyond. Many questions were posted and her replies are thorough and complete. I could not have started my business without the course. I now am ready to get going.

  • Delanie says:

    I’m almost through this course and am blown away by how much I’ve learned. The material is amazing and the extra information that is shared in the forum is just awesome. The community that Kristy creates through the posting in the forum and asking questions of all the participants is really supportive. As a business newbie, I have felt comfortable asking any question and have gotten so much feedback on the work that has been done. Thanks Kristy for such an amazing course!

  • This class is a MUST if you’re considering going into business. Kristy goes through everything step by step, and setting up the business from the ground becomes easy breezy when you let her guide you through it. I’m so grateful I took this class, and although I’m still in the process of getting all the pieces together I’m still so much closer to being in business than I would have been had I ventured into the maze on my own. Thanks, Kristy!

  • Shannon G says:

    Kristy’s approach to Set for Success was so unique and fun. Frankly I’d expected this class to be fairly dry and uninteresting, full of facts, and boring but necessary information. What it actually was, was SO MUCH better than that. Kristy is warm and inspiring, you feel like you’re at coffee with a friend who’s mentoring you. She’s no nonsense, and really knows her stuff. She presents the information in such a fun way. You learn from her real world client experiences. And she pushes you to dig deep, outlining your goals and your ideal client. She makes you evaluate WHY you want to go into business. The class is structured so you build up your confidence and knowledge week by week so by the end you feel completely prepared to get your business started and have taken some concrete steps to that end. She truly sets you up for success. I feel like I have an invaluable foundation to get my business started the right way from the get go. If you’re considering turning your passion into making a living, I HIGHLY recommend Kristy’s class.

  • Sandra Ruth says:

    This class was exactly what I was looking for and I have to say that Kristy exceeded my expectations. She´s an awesome instructor, so inspiring and encouraging. She knows her business and is sharing it with everyone. I have learnt so much over the four weeks, from the class PDFs, suggestions from weekly critiques and from sharing ideas online with other class participants.
    So if you are planning to start your own business, this is class is a must. And it´s definitely worth it to sign up for FP.

  • Gina Graham says:

    This course is hands-down essential if you are thinking about starting a business with your photography. Kristy’s dedication and help were amazing, and in four short weeks I feel immensely prepared to tackle what is often an intimidating and confusing process. I truly wish I had taken this course years ago!

  • Andrea Johnson says:

    As many others have said, this course is a total game changer. I went from not feeling like I even knew if I wanted to start a business to feeling confident about starting my business! Kristy provides detailed PDFs, helpful discussion questions weekly, answers tons of helpful questions in the Q&A, and provides thoughtful feedback on weekly assignments. Oh and a portfolio review! I’m so glad I decided to take this course. I can’t wait to see how my business is going to grow from here, thank you Kristy!!

  • Kristy’s class was instrumental in helping me get set up to launch my business. I honestly don’t know how I would have gotten everything in order without her support and guidance. At the beginning of this month, I didn’t even have a name picked out for my business, and by the end of the course I had all my licenses in order and was ready to start taking clients. Kristy is so knowledgeable and supportive and creates a wonderful, encouraging environment throughout the class. I particularly loved how she starts by having you focus on your goals and really think through why you want to be in business, as this creates a solid foundation that you can refer back to throughout the rest of the course, and helps keep you on track with all the nitty-gritty details. I would highly recommend this class to anyone looking to launch a business!

  • Velina says:

    This class will be a true game changer for anyone ready to get your photography business up and running. Kristy is so encouraging and supportive and is there every step of the way! I felt like I had a personal business advisor right there with me. I could not recommend this class more to anyone who needs guidance, advice or help prioritizing all of the tasks that go along with starting a photography business.Kristy truly cares about your success and goes above and beyond to help you see your dreams realized! As a bonus, you are surrounded by others going through the same steps you are. Sometimes someone else would present a question or scenario that I hadn’t thought of. This aspect of the class made it so valuable to be a Full Participant vs. Study Along.
    So thankful I decided to take this course!!!

  • DanaN says:

    If you want to start your own business but don’t know where to begin, you need to take this class. Kristy is a great instructor! She is so knowledgable, friendly, and her energy and enthusiasm are contagious. She is also a terrific motivator – she got me to do things I would have put off for years. This class kept me really busy since I had absolutely nothing existing for my business. I didn’t even have a name (Kristy and my fellow classmates helped me pick one). I learned so much and I’m on my way to getting my business set up. Best of all, I’m confident that I’m doing things correctly. I would highly recommend this class if you are thinking about starting a business or are in the beginning stages of setting up your business. You can’t go wrong – Kristy knows what she’s talking about.

  • Cara says:

    This has been an awesome workshop and I have barely dived in yet! I chose study along because I knew I could not commit to full study and it turns out even study along was challenging with my current schedule. Regardless, I have everything downloaded and saved and ready for devouring! The lessons I have read so far have made me think in a totally different way than I had been previously and have made this whole idea of putting myself out there legitimately, seem much more doable. Thank you Kristy for all of your hard work in putting this together and challenging us!

  • Amanda says:

    Amazing amazing workshop! Kristy really put her heart and soul into this workshop. If your unsure about where to start in business or if you are overwhelmed – Take this course! Kristy forces you to think outside to box about your business and what you want out of it – Its hard work but totally worth it. Some of the topics covered are – Goals, pricing, marketing, confidence, legalities, workflow and the list goes on. This material will stay with me for a very long time. Take this class FP!!!! Kristy’s wealth of knowledge and picking her brains is worth it! Thank you Kristy!!!!

  • Mandy S. says:

    This class was very helpful in giving me actionable steps and goals to accomplish to get myself from hobbyist to running a business. I still have a good amount to do, even though the class is over, but I know what I have to do and how to do it. Now it’s all about finding the time. I took this class as SA and got a tremendous amount of out it. If FP is full, SA is still definitely worthwhile!

  • Kristin Watkins says:

    I will be honest. I put this class off for a long time because I was afraid. Now I’m not really sure what I was scared of. Kristy made even complicated stuff seem simpler than I thought it was going to be and really broke things down into manageable chunks. I leave the class with a long to-do list, but increased confidence in my ability to juggle the business side of things. One note for those considering the class…Kristy provides a lot of her feedback via audio. It allows for some really in depth feedback, but you do have to have a quiet place to listen (not in an office with cubicles!)

  • Emily Rolling says:

    This is a must take class for anyone considering starting a business. I learned so much over the four weeks of this course. Starting a business is such a large undertaking, and Kristy laid out the steps beautifully. The material, exercises, assignments, and feedback were all invaluable. I knew I wanted to go into business but wanted to do it right and found the prospect overwhelming. After taking this class, I feel like I have the tools I need to hit the ground running. Kristy is responsive, positive, and encouraging. I feel empowered to take the next steps and so much more confident heading into the future!

    • Kristy Dooley says:

      Thank you Emily! It was a pleasure to have you in class- I know you’re going to do amazing things with your business!

  • Hollie Kimble says:

    This course was an excellent start to transitioning from a hobbyist to starting up a business. While there is still so much more to learn, I feel like I learned an immense amount of information from this course. It is definitely worth the time and money! I wish the course ran for a couple more weeks then what it does, because she provides so much valuable information that it would be awesome to expand it a little longer….. This is a course I could see taking again just to reiterate the information … great course

  • Kelly White says:

    I knew I had a lot to do in order to open my own business for photography but didn’t know where to start! This class, and the amazing support from Kristy Dooley and the TA’s, helped me sort everything out quickly and it was SO comforting knowing that I didn’t miss an important step in the process. Working under a full study spot gave me an opportunity to learn from Kristy’s CC and other participant’s experiences and knowledge throughout the course. This was a great investment for me and I enjoyed the weekly step-by-step process this gave me to organize and better understand the foundations and upkeep of owning a small business. I also learned of many great companies, vendors and other resources to assist me in this process. If you’re thinking about going into business for yourself now or anytime in the future this course is a MUST. Thank you for everything, Kristy!

    • Kristy says:

      You worked so hard Kelly! I cannot wait to see what this year brings your way- I know you will do amazing things with your business!

  • Deb Garman says:

    I loved this class! Kristy walks you through all the steps to thinking about your business. She’s very responsive to questions and made me feel like starting a business was achievable in the small steps she lays out. It’s important to know your “why” and “how” and she led me from the first to the second without skipping anything. Her feedback and discussion points really made me think and push forward. I didn’t expect to accomplish so much in four weeks. Her enthusiasm is contagious.

    • Kristy says:

      Thank you Deb! I’m so glad you were able to join us! I can’t wait to watch your business continue to grow~

  • If you’re thinking about going into business and are second guessing whether it would be worth investing the money in this class, stop second guessing and sign up! It was undoubtedly worth every penny – I will be forever thankful to Kristy and the TAs for all of the information I received and all the questions answered during this class. Each week was filled with an abundance of information and thought provoking questions that led me to figure out exactly how I want to run my business and exactly what I needed to do in order to make it a successful one. It was a challenging four weeks, but it was exactly what I needed to not only lay the groundwork for starting up my business, but also to fill me with excitement and confidence as I start on this journey! Do yourself a favour and sign up today!! :)

    • Kristy says:

      Thank you so much Tracy! I’m so glad you were a part of this workshop- I’m looking forward to following your growth and success in business!

  • valerie says:

    This is probably the smartest money I’ve spent on a workshop so far. For years I have struggled to get my feet off the ground with my business because I lacked confidence and resources. I am leaving this class with a notebook FULL of notes, ideas, and assurance that I have what I need to take my business to the next level. Of all the workshops I’ve taken, I’ve never worked so ferociously, every single day, and I have no doubt it’s because of Kristy and her rapid responses, amazing resources and full support the past 4 weeks. I’m blown away by the momentum she and the students have stirred in me. Each morning I wake determined to make my business the best it can be. I love it!!!

  • Maria says:

    I was getting inquiries on taking pictures for people that were outside my circle of friends and family. I knew this class would be important, but after taking it realize it was a very small investment for avoiding costly big mistakes and blunders if I were to do it on my own. This is one class I can attest to were the instructor really cares about you as an individual and wants to see you be sucusseful no matter what level you are at. I highly reccomend this class to anyone even if you are still undecided about starting a business.

  • Cari Schawo says:

    I signed up for this class because I wanted to start my photography business the correct way. Kristy’s class gave me the tools to do so and so much more. Kristy shared so much information in this class. Many things that I did not even think about. She also shared valuable information that pertains to starting your business. I feel like I have a strong foundation on which to move forward to starting my business. I have much more confidence also. I highly recommend this class to anyone that I starting to think about opening their photography business. This class was AMAZING! I look forward to any class that Kristy may teach in the future!

  • This class if for anyone who thinks they want to go into business, but is overwhelmed with where to start. Kristy put together a fantastic syllabus which flows from week to week, so by the end of the course you have taken significant steps to starting a business and a good road map in place after the class ends. Kristy was kind, thoughtful, informative and her critiques and feedback are valuable. I took so many notes from this class and feel very motivated to make my dream a reality. This course lives up to it’s name! Kristy truly set me up for success! ;)

  • Laurie Hatfield says:

    This class came at the perfect time for me and was exactly what I needed! It answered the questions I had going in (and other things I didn’t even think about before!). Kristy was incredibly kind and thorough, answering so many questions for us, and pushing us just enough to make headway in the many details of setting up a business. I appreciated the emphasis all along the way of what we value and why, and letting that drive our decisions about pricing, print vs. digitals, packaging, branding, etc. I would highly recommend this class if you’re considering starting a business (or even if you’re a couple steps in but want to be sure you’re on the right track and have considered everything)!

  • I signed up for this course because I knew that I might want to start my photography business, but the unknowns about it were entirely overwhelming. Along with the struggle of having enough self-confidence to go out on my own, I was worried about laws, websites, getting clients, and all of the other logistics of starting a business. This course has provided me with so much help in getting my business up and running, and really gave me the extra push I needed to just do it! You have to start somewhere, and I am so fortunate that Kristy and this course came around at the perfect time for me. Kristy and the TAs were so willing to share experience, answer questions, and hunt down answers when we weren’t sure about something. I would definitely recommend this course if you are thinking about starting up a business, or if you have started one up but don’t quite know what that means or what you need to do. Two thumbs up from me!

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