Set for Success
with Kristy Dooley
4 WEEK WORKSHOP BEGINS MAY 21
$300 Full Participation | $150 Study Along
Set for Success
Set yourself up for success with this detailed course that covers everything you need to know about starting a photography business. This online workshop discusses everything from business legalities to goal setting, setting yourself apart in a crowded market, equipment, marketing, client interaction, pricing, branding, and more. Engage in discussions and assignments, all that are customized towards your unique business goals. This four-week course will give you the confidence and direction you need to not only start a business, but position yourself for profitability and success as well. This course has four detailed PDFs, weekly videos, engaging discussion conversations, and covers everything you need to know to successfully start a photography business.
There are no prerequisites.
what you’ll get
Weekly Discussion Questions and Topics
Weekly Client Scenarios for Discussion
4 Weekly Lesson PDFs
Bonus PDF on Time Management
INDIVIDUAL ASSIGNMENT FEEDBACK & CRITIQUE
Full Participation students receive extensive personal critiques of weekly assignment submissions.
Study Along Students have full viewing access.
4 Weekly Videos
LIVE Q&A SESSIONS
Full participation students will be able to participate in two Live Q&A Sessions where images can be submitted for editing. Study along students will be able to download and view the recorded sessions.
Welcome & Preassignment
Learn how to set appropriate and realistic goals
Create a mission statement
Define your ideal client
Genres and specialization
Setting yourself apart from your competition
Creating goals; defining your mission; who is your ideal client.
Effective client communication and follow-up
Blogging; portfolio building and model calls
*Week 2 includes a portfolio review.
Create a series of email template for client communication; determine your blogging schedule.
Evaluate and improve your web presence.
Prints vs. digital
In person vs. online sales
Determine pricing and create packages (digital or prints
Determine online or in-person sales and why.
Contracts and model releases
Research and familiarize yourself with the laws on business licenses, insurance, etc., in your area; learn how to market your favorite products to clients.
as seen on instagram
about your instructor
Kristy Dooley lives in Vermont with her husband and two daughters. She has a background in business, marketing, and education, and runs a successful family photography business. She finds equal joy in both being behind the lens, and the details of running a business. Her photography style emphasizes the connections and joy within families, all within the beautiful surroundings on her state. Her portfolio is available here
how it works
download weekly lessons
Each week, students receive a set of course materials, which generally include a PDF and instructional videos. All course materials are yours to download and keep.
Your workshop registration includes access to a private online forum for sharing and discussion. The classroom forum is open 24 hours a day so that you can learn and join discussions on your own schedule.
study & ask questions
Study on your own time, and check in on the classroom forum for interactive learning. The instructor is present in the forum every day to answer questions and offer encouragement.
complete weekly assignments
Students receive an assignment to complete each week that pertains to the topics covered in the course materials and builds upon class discussion throughout the week.
Full Participation students engage in an interactive online classroom experience that includes instructor-led group discussions and detailed, personalized guidance for the duration of the workshop. Full participation students post their assignments in the forum and receive critique each week. They also have lifetime access to a Workshop Alumni forum for continued peer discussion after the course concludes.
Study Along students have access to all materials and are able to view all content and conversation in the main workshop forum. They also receive access to their own private Study Along subforum for peer study groups and image shares. Study along students will not be able to ask the instructor questions or request instructor feedback on their assignments, but they can follow along with instructor critiques of the Full Participation assignments.