Bold, Emotional, Colorful Lifestyle Imagery

with Erica Williams


all materials are downloadable & yours to keep

Create images that you can FEEL.

Do you want to learn how to create beautiful, bold, colorful images full of emotion? In this Breakout you’ll get a behind the scenes look at how Erica Williams creates art that evokes natural emotion and images with purpose. This Breakout will help you take your art to the next level! Inside you’ll find a directing guide to help you create family moments that makes you FEEL something. Then Erica will show you how she creates images from start to finish, including types of light she uses, composition techniques, white balance, color theory, using sun flare and more!

what you’ll get

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125 page E-Book


Four editing videos in LR

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Two families in-home and one family on-location


The Magic of Freelensing PDF

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A look at inside Erica's home and how she uses light in her own home

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Submit questions to the Presenter anytime during the program's duration, and receive a copy of the recorded Q&A video at the end of the breakout's run.

what you’ll learn


Introduction to lifestyle photography


Importance of creating emotion for powerful images that make you feel


How to direct families in a natural way


How to create connections between families


How to create more powerful images through creative composition


How light and color can impact an image


How color theory can play a role in the emotions through an image


Tips and tricks to creating a colorful image and warm skin tones


How Erica approaches both types of sessions and prepares clients

about your presenter

Erica Williams is a lifestyle photographer based in North, Dallas Texas. She is a mother to 3 children and a wife to her high school sweet heart of 15 years, and she has specialized in emotional lifestyle photography for families and newborns since 2008. With a background in art and interior design, she is passionate about photography and loves creating emotional imagery that speaks to the soul. Erica’s work has been featured on photography blogs and published in national magazines, such as Beauty Revived and Click Magazine.



  1. Ally Quinlan March 3, 2018 at 6:19 pm - Reply

    Erica is an amazing photographer and mentor and she poured her heart into this breakout. The e-book is packed with inspiration and knowledge and her editing videos are eye-opening. Tons of people participated in the live run and Erica was thoughtful and thorough in answering questions and in engaging every single participant and provided an incredible amount of feedback. This breakout is a must if you want to learn to create beautifully bold, connecting lifestyle photography. Definitely worth the purchase and then some.

  2. Amanda March 2, 2018 at 10:25 am - Reply

    There has been so much information and such heartfelt love behind this breakout! Erica does such an amazing job of explaining her process and puts her heart into this breakout. I love that you can find so many different thoughts as well from finding light to using color to creating emotive images. I am so glad that I got this, you won’t regret this purchase!!

  3. Hthr March 2, 2018 at 2:52 am - Reply

    So much info! I’m glad Erica includes such a broad range of information! I’m still working through it because there is so much to process. Love her tips on making clients comfortable in from of the camera.

  4. Missy Knight March 1, 2018 at 11:30 pm - Reply

    I’m still working through all the material because it’s FULL of amazing information that you can put to use right away! I love that Erica walks you through her workflow from start to finish for indoor and outdoor sessions. This breakout is filled with lots of ideas to show people as the genuinely are in real life.

  5. Jackie March 1, 2018 at 8:21 pm - Reply

    This breakout has been wonderful! I often see all these beautiful images and think they just happen naturally. But Erica really breaks it down for you! She walks you through her thought process from beginning to end and the editing videos add the perfect touch! This breakout really made me think about my work differently.

  6. Donna Stevens March 1, 2018 at 7:26 pm - Reply

    This breakout is SO AMAZING!!! I feel like a close friend sat me down and shared with me everything that would help me succeed as a photographer!!! From color theory to how to conduct a shoot to how to prep clients on what to wear, and so much more, Erica shares her secrets to help take your photography to the next level. Erica’s generous comments, info, and videos are all so top notch, as are the exercises, which really got me thinking about what I love about our work. It’s been one of the best breakouts I’ve taken here, and that’s pretty high praise!!!! Just buy it already!

  7. Nikki Dunnahoo March 1, 2018 at 2:20 pm - Reply

    This breakout was so awesome! Erica did a phenomenal job creating an engaging and informative breakout full of tips. I loved the ideas she shared for photographing real connections and emotions, and can’t wait to put so many of her tips into action. She shares so many practical ways to interact with clients to really capture their personalities AND shares her session workflow which was super helpful for me to read. I would definitely recommend this breakout to anyone who really wants to capture real life emotions and moments for their clients and/or their own family. I’m looking forward to trying out her suggestions for freelensing too…something I’ve heard so much about but was super intimidated by until reading Erica’s bonus PDF!

  8. Natalija March 1, 2018 at 10:53 am - Reply

    I’m really glad I purchased this breakout. I love it. Erica made amazing work, she shared lots of information that I have never thought about. I really needed this to move forward with my photography and to finally get the photos I want – full of emotions and colors.

  9. nat overthrow March 1, 2018 at 7:32 am - Reply

    Erica is awesome, she is really approachable and happy to share what she knows, the course videos are great, editing videos are easy to follow and the PDF is beautiful. She has put a lot of time and effort into preparing this breakout and it shows. Worth every penny and you won’t be disappointed.

  10. Penny March 1, 2018 at 12:55 am - Reply

    An amazing in depth behind the scenes and post processing breakout. I love the behind the scenes video’s as I learn better from seeing rather than reading. Do yourself a favour and get this breakout it will be the best $25 you ever spend just having these to watch over and over again will give so much information each time I have watched one of the videos I learn so much and the PDF was straight forward and full of practical information that I can put straight into practice. Thanks for the Amazing breakout Erica :-)

  11. Cami Turpin February 28, 2018 at 6:32 pm - Reply

    This is such a wonderful breakout if you are trying to transition from traditional portraits into more lifestyle, natural images. Or if you just want more connection in your work! She gives a lot of wonderful technical information as well, and her prompts and exercises are really great for growth and introspection. Wonderful inspiration and tips, and great videos!

  12. Marisa Sabatini February 28, 2018 at 5:38 pm - Reply

    This was my first time doing a breakout and I loved it! Everything I have learned so far has already helped me to improve my photos. Her behind the scenes videos are absolutely amazing and so helpful for prompts to give and situations to guide your clients into for beautiful lifestyle moments. I’m not even finished with all of the content and I can’t get through it fast enough! Highly recommend.

  13. Rebecca February 28, 2018 at 3:27 pm - Reply

    I truly cannot say enough great things about this breakout! Erica shares SO much on just about anything you can think of! She was incredibly engaging within the group while the class ran live and I especially appreciated the behind the scenes and editing videos. Honestly, you NEED to purchase this breakout, it’s incredible!

  14. Tammy Schlievert February 28, 2018 at 2:38 pm - Reply

    This breakout is amazing!! I have been doing part-time photography for a few years now and I feel as if I’ve gained SO much information to help my business in this one breakout! It was such an easy read, with beautiful pictures to go along with it!. I love the behind the scene look into her sessions. That has really been helpful! I’m on the editing videos now and am excited to see what else I am going to learn! Thank you, Erica!

  15. Rebekah Vos February 25, 2018 at 4:31 pm - Reply

    This breakout by Erica Williams is top notch! Erica’s PDF is so full of color and engaging images and it just pulls you right in! The material in the breakout challenges you to find your niche, to identify what speaks to you as a photographer. Erica’s on location and in home shooting videos are wonderfully done and her editing videos and techniques are super helpful. Definitely recommend!

  16. Ashley February 24, 2018 at 5:38 pm - Reply

    I have just completed the PDF for this breakout and was blown away with what was presented. Erica does an exceptional job of describing the in’s and out’s of lifestyle photography in a way that is easy to understand and to put into use immediately. She gives great suggestions for getting true emotion and responses out of families, provides excellent detail for how to best capture families indoors and outdoors, and give great feedback on the gear she uses. The detail and information provided in the breakout was some of the best I have experienced as I have worked to bring the lifestyle element into my photography. This is an fantastic investment!

  17. Poliana DeVane February 23, 2018 at 10:19 pm - Reply

    Erica is extremely talented and I am so thankful for this breakout. I have a hard time believing in my self and reading all the wonderful things Erica had to say plus watching the video of an actual photo shoot makes me just want to go out there, take more pictures, and officially be open for business! Thank you so much for the inspiration Erica.

  18. Sarah Morgan February 23, 2018 at 10:27 am - Reply

    Wow! After 15-20 minutes into reading the pdf with this breakout I instantly called a photographer friend and told her, she had to get this. I have purchased many breakouts and this one is seriously my favorite when it comes to family photography. Its given me clarity on why I do this, and what I can do to push that connection to the next level

  19. Titina February 23, 2018 at 2:04 am - Reply

    I LOVED this breakout session! It was my first one as I just joined CM and it was amazing, so much more than I expected. I learned so much from Erica and I feel so inspired to start my own business after this amazing session. The material was easy to read and understand, she explains everything so well. I was so excited and into it that I read it all in a day (with a 3 month old and a toddler at home) :) I loved all the pictures she used as examples. One of my favourite parts of this breakout was all the different shots she does with families and kids, I will be coming back a lot to this one for ideas :) I can not wait to use all the tools I learned from Erica and create beautiful and emotional images.

  20. Shirley Voelker February 22, 2018 at 11:12 pm - Reply

    I love Erica William’s Breakout! Only a couple days in and I’m thinking this is one of the best Breakout’s I done with Clickin Moms! I’m just so impressed with how she is communicating in the Forum. I think she has replied to every post so far. She gives encouragement to everyone. Every day, she has supplied new new post topics to encourage everyone to participate and give help to figure out their photography journey. I’ve only had time to read part of the PDF file and glanced at the rest. I’m pretty sure she has covered everything needed to photograph clients, posing, ways to get expressions, what to wear, camera gear, software, and so much more. After watching only two of the videos-Behind The Scenes. She lets you see a shoot from start to finish. Fabulous! That sums it up! Fabulous!

  21. Ashley Greba February 21, 2018 at 2:29 pm - Reply

    I am only half way through the PDF’s, but I feel that I have learned so much already. I can not wait to dive into the videos. I have always put too much thought into a family session. I stress about getting the right poses, however,I learned from Erica that your clients don’t always have to smile at the camera to get a great shot. I can not wait to take what I have learned and apply it to a real family session. This is by far the best purchase for a new photographer.

  22. Kalen DeRoo February 21, 2018 at 1:57 pm - Reply

    WOW!!! If you could only buy one breakout, this is the one. Erica puts it ALL out on the table in this breakout! She tells you exactly what it takes to get those perfect emotions and the beautiful lighting in her photos. She even gives you step by step editing instructions in Lightroom and Photoshop. And her gallery is so diverse, from indoor documentary to outdoor full sun! Her explanation of color was really eye opening for me. This breakout makes me want to dust off my camera and get shooting again! I am confident you won’t be disappointed in this one. Thank you for the inspiration and the plethora of information, Erica!

  23. Lauren Lawson February 21, 2018 at 9:16 am - Reply

    This class is SO, SO good! I have been doing lifestyle photography for three years and still I have gained so much from this class. Erica gives broad advice and then breaks it down with specific tips that you can start using at your next session. I love that she sprinkles in a little theory in as well. What an incredibly well rounded class. HIGHLY RECOMMEND!

  24. Amy Salessi February 20, 2018 at 3:05 pm - Reply

    I have been waiting forever for this one to come out! I love the natural connections Erica produces in her work, and I am so glad she shows us how she is able to do that in her breakout. The PDF is full of so much great information- from how to find the light, creating environments to achieve her lifestyle imagery and using color to enhance the feel and emotion of an image. I also am so happy she included a bonus guide on freelensing! I can’t wait to try out all her tips and tricks!! The PDF is very easy to read and full of beautiful pictures. Thank you so much for sharing your process and workflow, Erica! I am definitely so glad to have this breakout to refer to!!

  25. Courtney Brogdon February 19, 2018 at 11:09 pm - Reply

    Love it!

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