For every photographer, the question always arises about blogging and how much is too much, too little or just enough. This time around, we’re not talking about the great debate over whether or not you should blog a session and the always controversial sneak peek but what makes up the perfect blog post because, let’s face it, a client would LOVE to see all their images, but what else should go into a post?
With the advent of the internet, Google (and other search engines – Bing, Yahoo, etc.) and SEO (Search Engine Optimization), a photographer’s ability to be ‘found’ on the internet can be the difference between being booked and not. I’m almost 100% found via search engines so this plays a big role for me. But do as a preach not as I do (I don’t always follow my own advice).
Let’s go through what you should see and how it should be laid out. We’ll use a Clickin Moms blog post as an example.
How to Get their Attention
First let’s look at an excerpt from the main blog page. We’ll use Sara Seeton’s post as an example:
We’ve identified three ‘hooks’ to get a reader to want to see more about the post.
Catchy Title: Make sure your title is creative and tells the reader in a brief phrase what to expect in the blog post.
Photo Teaser: Everyone loves a pretty photo. Give your readers a sample of what they will see in the post.
Brief Excerpt: This is the introductory paragraph that basically tells the readers what the post is about.
How to Write an Awesome Post
Now, let’s see the actual blog post …
Catchy Title: It’s there again! It tells you what the article is about and is not too long and winded. For photographers, we will often also add a brief description about the area and type of photographer it is (for this the article was about design work). If you are showcasing a recent beach session with a large family at sunset taken in Ocean City, NJ, your title might be ‘Sunset and the Keim Family | Ocean City Beach Photographer.’ It will set the scene – sunset, a family and the location. If I’m looking for a photographer to capture the same thing for my family, I’d know right away by looking at the title what it entails and if I’m interested in seeing more.
Introductory Paragraph: This sets the tone for the post. It gives your readers a quick synopsis of the post, basically what to expect within it. I’ll be honest, I’m bad when it comes to this. I find myself lacking words when it comes to describing the actual session but here are some awesome photographers that do it so well. Look at how Leah Cook describes her session with our fellow photographer Sara Seeton in this blog post.
Image(s): For a photographer, images are the #1 way we sell ourselves so put your best foot forward and use these images to sell yourself! Even for this post that I have used as an example, Sara was able to show us gorgeous images of the packaging and branding. It’s a personal preference to include images in one big area or to intersperse words within the images to describe them.
Content: Now that we’ve captured the audience with the catchy title, introductory paragraph and gorgeous images, next up is to add the content of the post which will go through the items that were outlined within the introductory paragraphs.
At the bottom, we highlight a few last things:
Interact with the Audience: Find a way to interact with your clients. Ask them a question. Get them to comment! Not only do you want people to view your posts, you also want the interaction!
About the Author: For sites that have multiple authors, add an area that highlights the author with their name, how to find them and a little blurb to get to know them!
Tags: This is honestly one of the most important parts of your site. The tags are basically if someone wanted to search for the post, how they could search for you.
Other Posts: This will allow your readers to go back and forth between other articles on your site. You never know where your reader found you. This could be the first time they found you and you want them to see more areas of your site or posts you have written.
Social Icons: Let your readers have the opportunity to share your post! Make sure you have an area of the site dedicated to social networking whether it be twitter, facebook or pinterest. Let it be easy to share your posts and images for the world to see! The more you are shared the more it helps you!
This is a just one way you can have your blog post laid out but it shows how perfect it is!