Packaging ideas for your photography business

  • packaging for your photography business by Melissa Stottmann

Packaging ideas for your photography business

If your business had a face what would it look like? Your brand and packaging gives your clients a look at who you are and a “face” for your business. Is your photography bold and bright? Subdued and peaceful? Fun and flirty? Get creative and use your packaging to reflect your work for your clients!

My packaging:

Prints and products need to arrive securely to my clients- this is the very first matter of importance, however, it is equally beneficial to create a package for my clients that reflects my style. When their box is opened I want them to know immediately it was from me, before even seeing my name. My goal is for my clients to feel as though they have received a unique and special gift.

packaging for your photography business by Melissa Stottmann

packaging for your photography business by Melissa Stottmann

On my website I use the tagline “Simple, Classic, Natural” to reflect my work. When looking for packaging pieces I think about these words, as well as the colors and tones on my website and materials. My style is simple and timeless. I strive to create images that clients will see as beautiful, no matter what the decade. Trends and props are less important in my work and I stick with simple and soft colors. Matching my packaging to these ideas comes fairly easily! My packaging also includes many elements that are personalized for each session, such as the photographic 5×7 tin and photographic USB square tin, for digital purchases.

packaging for your photography business by Melissa Stottmann

USB packaging:
Tin 3.5×3.5 tin from McKenna Pro, USB from Flashbay Style: Trix 5×7 packaging: 5×7 tin from McKenna Pro

packaging for your photography business by Melissa Stottmann

Bakers Twine in Yellow
Burlap ribbon from Amazon
8×10 packaging: Boxes from HB Photo

packaging for your photography business by Melissa Stottmann

Handmade Thank You Cards – Card Stock with a custom stamp
Thank You Stamp: Mollie Meeks Design
Stickers: Paper Source Round 1 inch stickers
Logo Stamp: Modern Stamps

packaging for your photography business by Melissa Stottmann

Muslin Bags- Muslin Bags (I sewed these from Muslin fabric) and stamped with logo.

It’s significant to remember that not only should your branding set you apart and be exclusive-but it also doesn’t have to break the bank. Think outside the box (sometimes, literally!) and put your own spin on it. Be constantly on the lookout for new ideas and ways you can customize your packaging. A fantastic secret- I use Brown Contractors Paper to wrap my larger (11×14 and up) images. Not only is it much cheaper than the rolls in craft stores, but it’s a huge roll. I spent $10- 2 years ago. I stamp the paper with my logo stamp and put some pretty bakers twine around the middle to personalize the prints!

Pinterest board for packaging:

There is inspiration everywhere for branding. Pinterest helps me define what I want to do simply by checking out what I pin! Keep a board, find what you love… and then get to wrapping!

packaging for your photography business by Melissa Stottmann

Print and product packaging is the grand finale of your client’s session. While the images should speak for themselves, the way the final product is presented says quite a bit about your business.

More Packaging Inspiration from fellow CMpro’s:

photography packaging of Winnie Bruce
Winnie Bruce Photography

photography packaging of Ava Hristova of Zemya Photography
Ava Hristova of Zemya Photography

photography packaging of Mikki Skinner
Mikki Skinner Photography

photography packaging of Beth Orey of Tip Toe Photography
Beth Orey of Tip Toe Photography

About the Author:

Instructor of CPS’s Photographing Your Family’s Everyday, Melissa Stottmann is a newborn, children and family (including her own!) photographer from Wilmington, Delaware that is working on slowly getting her feet wet in the wedding industry. Shooting primarily with her D800, though using film occasionally, Melissa is often found with a 35mm or 85mm lens attached. Melissa believes that every moment is significant and uses her camera to bring attention to otherwise ordinary moments. Her portrait, lifestyle and documentary work revolves around the peaceful and serene life she craves. Visit Melissa Stottmann online.
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33 Comments

  1. Jessica Apr 10 2013 at 12:43 pm - Reply

    Great post, Melissa (lotsa eye candy, too)!

  2. Jo Apr 10 2013 at 12:52 pm - Reply

    Beautiful packing, Melissa! Thank you for sharing!

  3. Ann Apr 10 2013 at 12:58 pm - Reply

    Love seeing your packaging, Melissa!

  4. Carla Bagley Apr 10 2013 at 1:25 pm - Reply

    And just when I thought I had it figured out, I see this and now I want to add more….love this article!

    • Melissa Stottmann Apr 10 2013 at 2:17 pm - Reply

      Hahah- I don’t think this will ever stop… I am, almost every time I package, adding and subtracting elements! It’s so much fun!

  5. Brenda Gembarski Apr 10 2013 at 1:44 pm - Reply

    Thank you for sharing….loved it!!

  6. Janeen Apr 10 2013 at 1:51 pm - Reply

    Beautiful!! Thanks for sharing with such detail your packaging and inspiration!

  7. Amber S. Wallace Apr 10 2013 at 1:53 pm - Reply

    Great article! Where do you get your jump drives from?

    Thanks!

  8. Winnie Bruce Apr 10 2013 at 2:29 pm - Reply

    Love it, Melissa!

  9. celeste jones Apr 10 2013 at 2:32 pm - Reply

    beautiful packaging! thanks for sharing.

  10. Kelly Wilson Apr 10 2013 at 2:38 pm - Reply

    Your packaging is beautiful!! Thanks for sharing <3

  11. Kristen Apr 10 2013 at 2:53 pm - Reply

    Oooooo love your packaging. Great share.

  12. Amy Lucy Apr 10 2013 at 5:03 pm - Reply

    Look at you!! Love this so much, Melissa! <3

    • Melissa Stottmann Apr 10 2013 at 6:41 pm - Reply

      Hahah – it doesn’t stand up to your AMAZING shares in Click… but it will do 😉

  13. Shealaine Apr 10 2013 at 5:06 pm - Reply

    I love looking at packaging! I love those tins, they are just fabulous! Lucky clients!

  14. Terri Apr 10 2013 at 5:41 pm - Reply

    Great article, Melissa!! I love your packaging! I can’t wait to get this all figured out! Heading to Pinterest now! 🙂

  15. Carly Hack Apr 10 2013 at 9:49 pm - Reply

    That is fabulous! Thanks for the inspiration and ideas! I think about it a lot but need to define mine more so it’s in tune with my style.

  16. Cary Apr 10 2013 at 11:29 pm - Reply

    Great inspiration 🙂 TFS!

  17. Elena Apr 11 2013 at 11:15 am - Reply

    I LOVE this! I think it’s so fun to package it all up!!

  18. Jessica Apr 11 2013 at 11:24 am - Reply

    Gorgeous!! Thank you!!

  19. valerie Apr 11 2013 at 3:02 pm - Reply

    How awesome!!! Gorgeous packaging, and I love that you sew your own bags, super cool 🙂

  20. Kelly R Apr 11 2013 at 4:55 pm - Reply

    So gorgeous. Love all the packaging featured here!

  21. Marilyn Johnson Apr 12 2013 at 9:37 am - Reply

    Wow Melissa. I love your style. Beautiful. I just visited your blog and I am in love with your work. Amazing. So inspiring. I am just starting out in photography. I will check your blog again! Your work really inspires me. Thank you so much.

  22. Kate Apr 12 2013 at 8:43 pm - Reply

    Great article, Melissa. The photos are beautiful and so is your packaging. I like that there is so much of you in it.

  23. Kate @ Songs Kate Sang Apr 14 2013 at 12:04 am - Reply

    Oh my goodness, this is stunning! Thank you so much for the tips!

  24. Marina Sandoval Apr 15 2014 at 5:09 pm - Reply

    Simple and beautiful packaging ideas! I have been searching for a wooden usb drive, but have not found the simple rounded edges. Would you mind sharing where you got yours from? Thank you in advance!

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