How to coordinate your next newborn session

  • tips for coordinating newborn sessions by Jenni Jones

How to coordinate your next newborn session

I am not going to lie, I spend a ton of time preparing for a newborn session.

My goal is to keep everything cohesive, so regardless of the images a client chooses to display in their home, they will all go well together – AND – everything will match the color palette of their home.

My preparation begins long before the session even starts – in fact, it starts with the first inquiry. When a potential client emails me, one of the first things I do is send them a questionnaire.

My primary goal is to understand exactly what they are looking for, as well as get a feel for their personal style and taste. Ultimately this helps me determine whether I am a good fit for them (and vice versa), but, if they do end up booking a session, it also helps me in the planning process.

I ask clients to consider the words that come to mind when they think of their own personal style, and give them a list of words to choose from such as simple, modern, neutral, and monochromatic.

I also ask about the color palette in their home – what color are the walls? Is there a recurring theme or color throughout rooms? What about furniture – what colors or tones are seen throughout the house?

I also ask if there are any colors they would like to include in their session (or any colors they would like to avoid).


Based on the parents feedback, I select one to two primary colors to include in their session, and possibly one accent color, and build everything I bring around those. Don’t go overboard – the more colors you choose to include, the more challenging it will be to bring it all together.

I break it down into warm vs. cool tones.  When looking at my backdrops, props, etc. – warm and cool are broken down by:

  1. Warm: cream, tan, brown, blush
  2. Cool: light grey, dark grey, and soft pink
  3. White & off-white can work with either one

tips for coordinating newborn sessions by Jenni Jones

I am very much a neutral tones kind of gal – I actually have very little “color” – I use all neutrals. However, if you use a lot of color, the concept remains the same.

Here’s how I would generally group colors by warm and cool (obviously there are variations in hue, you could have warm and cool hues for each color, so please take this as a generalization):

  1. Warm: Red, orange, yellow, brown, tan, cream, pink
  2. Cool: Blue, purple, green, grey

Once I know the one or two colors I want to focus on in a session, I start pulling everything together with backdrops, furs, hats, wraps, and props. I normally bring 2 different backdrops (for beanbag shots) and 3 props with me to a session. Sometimes I use them all, sometimes I don’t.

An example session

For this session with a beautiful baby boy, the client wanted to include dark grey, so I planned for dark and light grey, as well as off-white.  I start by pulling out everything I have that is grey (both dark and light) and off-white/cream.  I put it all on my dining room table and started narrowing down the items I wanted to use.  For the record – I made a giant mess.

tips for coordinating newborn sessions by Jenni Jones

Once I know the backdrops I want to use, I coordinate with wraps and hats. Then I start figuring out which props to use, and get them packed/stuffed/filled so they are ready to use when I arrive at the session.

During the session, I will swap out various hats and wraps to add variety to their gallery. I know I won’t use everything that I bring, but it’s there if I need it, and I know it will work well with everything else I use.

My obsessive need to plan everything (in life) has finally paid off.

Bringing it all together – session images

Here are the items on my dining room table put to use:

tips for coordinating newborn sessions by Jenni Jones
tips for coordinating newborn sessions by Jenni Jones
tips for coordinating newborn sessions by Jenni Jones
tips for coordinating newborn sessions by Jenni Jones
tips for coordinating newborn sessions by Jenni Jones
tips for coordinating newborn sessions by Jenni Jones
tips for coordinating newborn sessions by Jenni Jones

I know it can be time consuming to plan everything out – but I promise your clients will appreciate that you’ve taken the time to ensure every image in their gallery will look great hanging on their walls.

About the Author:

Jenni Jones is a part-time photographer and full time digital marketer in Austin, TX, with a masters degree in business and a background in eCommerce strategy and online marketing and analytics. Armed with her Nikon D800 and various prime lenses, she brings a soft, earthy feel to her newborn and maternity images. She is mother to two shockingly handsome dogs, and is a self-proclaimed dork with an uncanny ability to find humor in just about everything. Visit Jenni Jones online.


  1. CarmenM Sep 27 2013 at 12:58 pm - Reply

    Oh my! Love your selection.. I have a pretty intense obsession with grey, taupe etc. and those photos made me happy 🙂 Great post and beautiful photos!

  2. Kelly R Sep 27 2013 at 1:21 pm - Reply

    Love this blog post. So beautiful.
    Looooove organization like this – makes everything simple.

    Jenni – I just adore your work.

  3. Becky Z Sep 27 2013 at 1:39 pm - Reply

    Love it Jenni! I am envious of your prop collection!

  4. Carla Bagley Sep 27 2013 at 1:44 pm - Reply

    LOVE LOVE LOVE…and your prop collection gave me props envy;)

  5. Mel Donald Sep 27 2013 at 3:05 pm - Reply

    Love your prop closet! And I love your organisation. And it goes without saying that I love the images that result from your prep and planning.

  6. Amanda Sep 27 2013 at 3:13 pm - Reply

    Great post and I have some serious prop envy! That is the most beautiful closet of wraps I have ever seen!

  7. Lauren Sep 27 2013 at 5:09 pm - Reply

    Great article Jenni!

  8. kristine Sep 27 2013 at 9:08 pm - Reply

    Love your work and your props. what floor are you using in these?

    • Jenni Sep 29 2013 at 12:29 pm - Reply

      Kristine – I made those floors – they are just wood planks from lowes that I painted:)

  9. Sarah Sep 28 2013 at 6:27 am - Reply

    Love your work and it was great to hear about how you plan your sessions.

  10. Poetry Sep 28 2013 at 8:36 am - Reply

    love this post sooo much! SUPER NICE COLLECTION :))

  11. Anna Sep 29 2013 at 2:30 pm - Reply

    This is so helpful, love how you plan out your looks in advance!! Thank you so much for sharing 🙂 Love your color palette too!

  12. Maryrose S Oct 02 2013 at 12:57 am - Reply

    OMG, I am in love with your inventory!
    This post was wonderful as well. Thank you for sharing.

  13. Holly Berfield Oct 02 2013 at 10:55 am - Reply

    lovely post … you have a beautiful collection of hats and wraps … can you share some of your favorite vendors? thanks!

  14. Celia Oct 07 2013 at 11:38 pm - Reply

    Thank you for this! You are so organized and your props are beautiful. LOVE your taste!

  15. Andre Nov 17 2013 at 1:48 am - Reply
  16. Monica Feb 09 2018 at 3:01 pm - Reply

    Hi…from where i can get baby wraps at reasonable price.

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