Today’s interview is with Kate T Parker!
Hello Kate! We are so excited to hear from you at Click Away in San Antonio this year. Can you tell us a bit about your photography journey and your background?
I’ve been shooting professionally for 5 years. My background is in advertising and video editing/production. When I had my girls, I stayed home with them and, like so many others, started shooting them daily. My desire to get better and shoot what I saw in my head drove me. I wanted a business that I could determine the hours and the creative direction and my own photography business was tailor made for just that. It has grown since I started from shooting everything – personal, families, weddings to now just shooting commercially. Back to my advertising roots. Funny how that works!
2014 was an amazing year for your business. Your Strong Is The New Pretty work that follows the athletic adventures of your girls went viral. What was that experience like for you?
Thanks so much! I’ve been completely humbled and entirely grateful for all the attention surrounding this work and how it has been embraced. It’s been a bit awe inspiring and overwhelming.
You also had the opportunity to photograph a campaign for Girls on the Run / Athleta. What did the creative process for that assignment look like?
That was amazing! Again, my advertising roots came into play. I used to write and contribute ideas when I worked for the ad agency and was so thankful to get to do that again. GOTR/Athleta gave me so much freedom on this campaign. I was allowed to write/cast/location scout/even art direct the final campaign (all with great help/contributions from their amazing team, as well).
What kind of role does social media play in your business? Do you have a preferred platform?
It is HUGE for me! I’ve gotten commercial jobs solely from Instagram posts. Do not neglect your social media. My favorite platform is Instagram. I love how it is solely visual. Works for me as a photographer! My one piece of advice is to create native content for each platform (i.e. create IG posts and separate FB ones and twitter). Do not automate your feeds. They look automated and you will lose fans.
Your style is both bold and distinct. Did it come naturally to you or did it take you a while to find yourself in your work?
Thank you! I think any style or way of working takes time and yes, it has taken me years to find my style of shooting and editing and it is fluid and always changing.
Your work appears to be a mix of personal, family clients and corporate projects. Other than your children, what is your favorite subject or type of work?
Things like GOTR and commercial work that focuses on my style of shooting real and authentically.
How do you recharge when you are feeling burnt out by work? Is there anything in particular that you do to relax or find new inspiration?
I try to shoot personally or take a break for a day or two and immerse myself in playing with my kids and family or binge watching a Netflix show. ☺
Do you have any personal projects that you are currently working on that you could tell us about?
I am shooting more and expanding the “Strong is the New Pretty” for a book! I am working with Workman Publishing and will be traveling to shoot more girls for a book coming out fall 2016.
Looking back on your first years in business, what advice would you give those photographers who are just starting their journey about running a photography business?
Follow your gut. Trust it.