Mark Your Calendars!
July 1, 2014
July 10, 2014
Between 8 and 11am Pacific Standard Time.
July 14, 2014
Between 7 and 11am Pacific Standard Time.
This course will help photographers who are comfortable working with their cameras in manual mode learn how to see and understand natural light and then put it to use to create beautiful images with depth and dimension.
This course is an advanced level 4 week program that focuses on building your photography business through internet marketing and using your website as your 24/7 online salesperson. Photographers don’t need to be bogged down with website development – we just need to know the most efficient, effective way to market our work beautifully and functionally online. To start, each student will receive a personalized video analysis detailing the effectiveness and “user ability” of their existing website. Be prepared and comfortable making suggested improvements to the overall design of your current website. We will discuss in detail the layout and content for your website pages and blog posts. You will receive a complete online portfolio review with suggestions on how to improve your images, editing tutorials, which images to include (or not include), how many images to display, and the best order to display them that will capture the attention of a potential client. Instruction will be given on how to maximize content for keywords and SEO, keep up with blogging and a simple routine for maintaining/updating your portfolio. Students will learn how to engage new clients with an effective contact form and create a client welcome guide or pricing sheet that links to a private PDF. We will discuss how to respond to emails, design an initial questionnaire and use reply templates that will streamline your communication. Finally, we break down SEM, SEO and PPC. You will get a detailed overview of site statistics, marketing your business on social media, SEO tactics for improving rank and how to create a Google Adwords campaign. This course is ideal for any photographer looking to improve your current website, boost your online presence and generate new leads from your target market.
July 15, 2014
July 21, 2014
Mobile photography has taken the world by storm! From snapshots to fine art, your phone is a tool that is up to the task of creating stunning imagery that will be shared, printed, and cherished for years to come. Phone cameras are also wonderful tools for journaling daily memories and creating a deeper visual diary using artistic expression. You will learn to get the most out of your camera’s sensor, learn tricks and tips for managing limitations and maximizing quality, and actively expand your creativity and inspiration. Apps come and go, but the power of light, composition, and processing are timeless. You will learn to break down the essential components for amazing imagery and then find apps, and back up apps, to help you achieve your goal so that you can create the best images possible from the camera you always have with you.
Take your photography to the next level with this four week course designed to help you master manual exposure. You will learn how to meter in-camera and control your exposure and white balance while making informed decisions about ISO, shutter speed, and aperture in order to achieve your vision in-camera! We’ll spend time examining common exposure pitfalls and how to correct them, and we’ll engage in a variety of creative assignments which will give you the confidence you need to capture consistent and beautiful images in any kind of situation!
July 28, 2014
Lightroom Fundamentals is a 4 week course designed to help you uncover the secrets of Lightroom. We will walk through both the Library and Develop Modules, exploring all the amazing tools that Lightroom has to offer. You will learn how to create clean, consistent edits with your RAW files and develop a fast, efficient, and effective workflow to help speed up your editing time.
When you hear the word “pose” you may think of a stiff, boring portrait. While that word has grown unpopular in the photography industry, it is important to know how to guide and direct the subjects that you are photographing. Posing and directing is an art form. An image becomes more interesting, compelling, and flattering if emotion and connection are captured. In this workshop, we will explore the elements that make a portrait pleasing, such as light and composition. We will learn posing techniques and strategies for every subject from babies to adults, and includes specific tips on couples and families. Most importantly, we will talk about the importance of capturing emotion and connection within a portrait and learn how to direct your subjects into emotive portraiture. You will take your portraits from boring, to compelling and artistic.