Internet Marketing, SEO and Online Presence
with beth wade
december 5, 2016
january 2, 2017
register now >
Full Participation sold out.
This advanced level 4 week program focuses on building your photography business through internet marketing, using your website as your 24/7 online salesperson. Each FP student receives a personalized video analysis detailing the effectiveness and “user ability” of their existing website. Be prepared and comfortable making suggested improvements to the overall design of your current website. We discuss in detail the layout and content for your website pages and blog posts. You receive a complete online portfolio review with suggestions on how to improve your images, editing tutorials, and the best order to display photos that will capture the attention of a potential client. You learn content for SEO, how to keep up with blogging and maintaining/updating your portfolio. We discuss how to engage new clients and create a client welcome guide. You learn how to respond to emails and use reply templates that streamline your communication. Finally, we break down SEM, SEO and PPC. You learn an overview of site statistics, social media, SEO tactics and how to create a Google Adwords campaign. This course is ideal for any photographer looking to improve your current website, boost your online presence and generate new leads from your target market.
daily shooting encouraged
4 hours of work per week
this course has prerequisites
Photographers need to feel established in their style and have confidence in their portfolio. There will be additional expenses (outside of the CM tuition) related to creating a client welcome guide IF you decide to purchase a template. PS, PSE or PowerPoint (Microsoft Office or MS Office for Mac) is required to design your own template. Plan to set aside a minimum of $4 per day for your Adwords Program.
Beth Wade is a newborn and maternity photographer in Lake Wylie, SC, just outside Charlotte, NC, with a background in sales and internet marketing. She keeps her D600 close by and creates images that are artistic, natural and inviting. Beth has been a painter/illustrator all her life. She loves how photography allows her to capture a single moment and turn it into a piece of art unlike any other medium. Her pride and joy are named Will (4) and Charlie (2), and her heart belongs to their incredible dad. Her portfolio is available here.
The following photographers also participate in discussions and provide assignment critiques as teaching assistants:
A number of course alumni are invited to engage in discussion, share insight with students, and provide feedback and encouragement throughout the course.
• 6 PDFs
• 30 videos
• Instructor-Led Online Q&A for Each Lesson
Study Along students will have access to all materials and will be able to view all content and conversation in the main workshop forum and receive access to their own private subforum for peer study groups and image shares. Study along students will not be able to ask the instructor questions or request instructor feedback on their assignments.
Welcome & Preassignment
Reading: Writing Page Content and Blog Posts for SEO
Assignment: Sample blog posts, new pages
Reading: Complete Online Portfolio Analysis, Maintaining/Updating Your Galleries
Assignment: Galleries, Genre, Meta Titles and Descriptions
Reading: Engaging New Clients, Creating a Welcome Guide, Client Galleries, Online Ordering
Assignment: New Client Templates, Social Media Pages
Reading: Site Statistics, Social Media Marketing, SEO Tactics, Creating a Google Adwords Campaign
Assignment: Adwords Campaign, Google Analytics
The CMU workshop is a 100% online classroom experience. Once you sign up, you have access to a course forum that is open 24 hours a day so that you can learn and join discussions on your own schedule.
Each week students receive a set of course materials– these materials generally include a PDF and/or videos. Throughout the week, instructors and TAs are present in the forum every day to answer questions and offer encouragement. Students receive an assignment each week that pertains to the topics covered in the course materials and class discussion throughout the week.
Full Participation students engage in an interactive online classroom experience that includes instructor-led group discussions and detailed, personalized guidance for the duration of the workshop. Full participation students post their assignments in the forum and receive instructor and TA critiques each week. They also have lifetime access to a Workshop Alumni forum for continued peer discussion after the course concludes.
Study Along students have access to all materials and are able to view all content and conversation in the main workshop forum. They also receive access to their own private Study Along subforum for peer study groups and image shares. Study along students will not be able to ask the instructor questions or request instructor feedback on their assignments, but they can follow along with instructor critiques of the Full Participation assignments.
Whether you are a Full Participation student or a Study Along student, the course materials are yours to keep.