Spring cleaning isn’t just about cleaning out your closet for a new wardrobe.
Refreshing your brand can bring new life to your business and help you attract new clients. Reviewing your brand annually is a good practice, and spring is the perfect time to do it!
Here are 5 quick steps you can take to bring a fresh new feel to your brand.
1. Update your headshot.
If your headshot hasn’t changed in the past year, it’s time to change it! How do you want your clients to see you this year?
Instead of a simple headshot, take some time to envision one that truly represents you. Maybe it’s a photo of you in action, your beautiful smile, or a creative interpretation of you!
However you choose to represent yourself, make sure you’re sending a message that will connect with your clients. This is also an opportunity to get to know a new photographer friend and trade headshot sessions.
2. Refresh your galleries and portfolios.
This is the perfect time to be adding new content and removing the old that may no longer reflect your style. Act like a gallery curator to determine what looks good – what stands alone, but also works in a series. If you have an elegant, airy style, make sure each image matches your message.
3. Review your entire website on your mobile phone.
Make sure every link looks as good on your phone as it does on your desktop! This includes any links that may be hidden, such as client welcome pages or pricing pages. Use Google Mobile-Friendly Test to analyze your mobile page and make necessary updates.
4. Revisit your hashtag list.
You’ve probably found a ton of new hashtags to add to your shared content. Make a list of all the tags you plan to use this year and save it on your mobile and desktop for easy shares. You can add to it at any time!
5. Add new reviews to your website.
You’ve probably collected reviews from your clients over the past year, so it’s time to share them! Swap out some older reviews so that you are sharing new content with potential clients.
Here are a few more tips to refresh your brand this spring:
- Try new technology that will make you more efficient.
- Network with friends in business or find an online mentor.
- Update your biography.
- Redesign your physical workspace.
- Create a list of words that represent your brand.
- Re-evaluate your pricing.
- That thing you’ve been wanting to try all year… give it a try!
- Make a Pinterest board (and follow Click on Pinterest) for your design ideas.
No matter where you are with your business, there is always something to refresh.
Make a list of things to tackle within the next 30 days. If you are planning any major changes like a new logo or website, create a sense of anticipation with your audience. Let them know when the change is coming and ask for their feedback.
This is a great way to get to know your clients! You might gain an understanding of the impression your online presence has on them. Then, you can make educated decisions on what is working and what needs to change. Find a friend that will join you and keep you accountable.