allison zerchers personal project

Personal photography projects can be incredibly beneficial to your growth as a photographer. Whether it be a 365 or a series of self-portraits, it will stretch you beyond your safety zone. And what could be more fun than seeing what personal projects the CMpros are up to?! In this series, we’ll feature a different CMpro and follow along as they show off some of their images and share about their unique project. Today we are excited to have Allison Zercher here to talk about her personal project, Elf on the Shelf!

elf on the shelf | allison zercher

allison zerchers personal project photo

What is/was your personal project and what inspired you to start it?

This personal project was totally for my children – I had the pleasure of documenting our Elf on the Shelf’s adventures every December.  Our elf is not typically a mischevious one, but boy does he like to have fun, especially with other toys that my kids leave lying around the house… he can also be quite the daredevil!  Some day, my kids will either a) realize their mom was NUTS or b) realize their mom wanted to see their faces light up each morning upon finding the elf and seeing what kind of adventure he’d gotten himself into.  I sure do hope it’s the latter.

allison zerchers personal project photo

allison zerchers personal project photo

allison zerchers personal project photo

Are there any challenges or ruts you faced during your project and how did you overcome them and keep a creative eye?

Well of course – with each passing year, this tradition becomes more and more popular, and more kids share with my kids about what their elf does and does not do.  I wanted to find new ideas for our Milo, but not so crazy that each year I do this I have to keep topping myself.  Some days he does something very mundane.  Other days he’s embroiled in some harrowing adventure.  It’s all dependent upon my husband and I and how exhausted we were the night before.

allison zerchers personal project photo

allison zerchers personal project photo

allison zerchers personal project photo

What have you learned through your process with your personal project?

That people are looking for Elf on the Shelf ideas, literally, every day of the year.  I had thousands of hits to my blog in the middle of the summer from people looking at ideas.  I suppose it’s a good lesson to pin your work to Pinterest, watermark it, and when you blog, make sure the keywords are in your blog post title!

allison zerchers personal project photo

allison zerchers personal project photo

Is there anything additional about your project that readers may find interesting?

I was recently contacted by the Target Corporation who asked to purchase one of my photos for a year’s use in both television and print media.  Our Elf on the Shelf can be seen on the latest Target commercial for about a thousandth of a second ;)

allison zerchers personal project photo

allison zerchers personal project photo

allison zerchers personal project photo

allison zerchers personal project photo

allison zerchers personal project photoAllison Zercher, California
CM Mentor
website | facebook | pinterest | instagram
As a self proclaimed happy hobbyist, Allison minimally explored photography in her college years but didn’t get serious about it until 2004. Since then, she has completed several 365 projects and enjoys documenting her family, husband and two daughters, with a lifestyle approach. Ideally her days would be spent with friends and family, coffee, chips and salsa, and of course her camera, a Nikon d700, and assortment of Nikon lenses, mostly primes.

allison zerchers personal project photo

 

Tags: , , , , , , , , , , , , , ,

6 Responses to “allison zerchers personal project”

  1. Jana O'Flaherty
    Nov 28 2013 at 9:08 pm #

    Love all of these so much! We can’t wait to see what Elfi (yeah, my dd is so very creative with names lol) will do this year :) Thank you for sharing!

  2. KChristo
    Nov 29 2013 at 5:56 am #

    I am doing my first year of elf on a shelf for my kids. I loved looking at your pictures and I am soooo inspired to make the most fun out of it.

  3. Nov 29 2013 at 9:45 am #

    Christmas has always been a family celebration in the Grinkmeyer home, but as our children grew older we found that their interest in Christmas morning waned and the sparkle in their eyes was gone. The day after Thanksgiving, 1992, we introduced the Christmas Web in our home with the placement of Magic Wands into their socks that had for years been hung at the fireplace mantel. Attached to each Magic Wand was a piece of yarn (a 70 yard piece of yarn). When our two teen-aged children came down Christmas morning, they found that the yarn was wound through the house – around window latches, door knobs, chairs and doors. It ended in a closet or cabinet which held their special Christmas gift from one of Santa’s elves, an elf who had been looking out for them for the past year and knew of their desire for this special Christmas gift.
    The Christmas Web continued as each of our children got married and as they had children. Each of our grandchildren have an Elf on the Shelf or Elf Magic elf who is now the elf that hides their special Christmas gift each year and leads them to it with their individual Magic Wand. We now have seven Magic Wands each with 70 yards of yarn winding through our house every Christmas morning, making getting a cup of coffee an acrobatic achievement before the winding hunt begins.
    The Christmas Web has become a highly anticipated family tradition for our children, grandchildren and us. We hope it brings as much joy to your family as it has to ours.

  4. Jasmine
    Dec 02 2013 at 9:22 pm #

    I loved your elf series the first year you did it. You are just so creative and have such a way with the camera. I cant wait to see what you have in store this year

  5. Phani Morgan
    Dec 03 2013 at 3:14 am #

    Oh my gosh, the Star War images are just killin’ me! Those are my favorites out of the entire series! How fun!

  6. Dec 04 2013 at 10:23 pm #

    I just love following your Elf series and your creativity. <3 Love your red shoes too! :) Great interview, Allison!

Leave a Reply

Optionally add an image (JPEG only)