by Angela Pointon
Yesterday, I received something in the mail that made me say, “huh?” I found it astounding that the company that created the marketing piece I got has one of the biggest budgets in the world yet I had no idea what they were trying to sell me. I not only couldn’t understand it; I couldn’t connect with it.
This proves that money is not what buys brand clarity.
I’m not here to talk to you about having a high impact logo or a(…)