photography business tutorial

branding on a budget: using templates to customize your image

branding on a budget: using templates to customize your image

by Design Aglow

We love this definition of branding from Entrepreneur Magazine:

“Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.”           

In other words, before you run off to buy design templates to brand your business, you must first(…)

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power yoga for your business

power yoga for your business

by Joy Vertz

*image courtesy of CMpro Elena Blair

Flexibility has never been more important in the photography industry than it is today. More competition, vendors, marketing approaches, social media outlets…you name it!

Someone recently asked me how I keep up with all the changes without going crazy. Since this is a topic that’s relevant to all photographers, I thought I’d go ahead and share my answer with all of you.

It’s just like yoga – it’s all about balance and routine.

Ok, I’m the(…)

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improve your seo

improve your seo

by Beth Wade
SEM, PPC and SEO…Do you know the difference?

If you said “no” then you are in good company!  Most people say that they need to make their website SEO friendly but they don’t realize that SEO is actually just one part of a much larger concept called SEM, or Search Engine Marketing.

SEM is a type of internet marketing that uses optimization and advertising to promote and increase the visibility of a website in search engine results pages (SERPs). SEM(…)

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make your website sizzle

make your website sizzle

by Jade Wills

Want your online portfolio or website to SIZZLE? First, we suggest starting with a professional website template. You can easily customize templates by tweaking and stylizing the design options. You can get creative with colors and logo placement to further personalize your site.
It’s Very Important To Keep Your Websites Aesthetics SIMPLE And Clean
Keep your color scheme and fonts consistent and be sure to make your images the focal point. As an online portfolio of your work, your photos(…)

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make $1000 now

make $1000 now

by Kristen Kalp
We all want to grow our business revenue to some extent, but the thought of growing by leaps and bounds can be intimidating. Why not grow by $1,000 at a time? Below, seven ways to make $1,000 in your photography biz. They’re simple and quick — experience success with one and you’ll be ready to try another without any pesky fears, nagging doubts, or crazy concerns. These are baby steps!

Offer the first five people to convince their friends(…)

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is your website effective

is your website effective

by Jenni Jones

Is your website doing what it is supposed to?

The very idea of website analytics is enough to keep most people from even trying to mess with it. It’s overwhelming, nebulous, and probably the least sexy topic for photographers (well…that and taxes). But, knowing whether your website is effective and understanding what people are doing (or not doing) on your site is powerful, actionable knowledge. How will you know if you have an effective website if you don’t look(…)

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get yourself published

get yourself published

by Angela Pointon
Just like any other marketing activity, the first thing you have to think about when you’re looking to get yourself covered by the media is ensuring the media you’re targeting is relevant to your target audience. What does that mean?

Sometimes we have a bad habit of idolizing publications, websites or blogs. But if our target audience (the people likely to buy our services) isn’t reading those, then there’s no sense in targeting your work toward their editors.

To start(…)

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photographers newsletters

photographers newsletters

by Courtney Slazinik
It seems like every time I turn around, another social media outlet is changing the way they are showing our information to the people who “like/follow” us.  Since you don’t want to rely on these outlets to get the word out about your business, it is important to have your own way of reaching clients.  The answer is a newsletter.

3 Reasons to have a newsletter:

Stay fresh on your customer’s mind. 

You want them to think about you when(…)

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staying debt free

staying debt free

by Melissa Koehler
Running your business with no debt allows you to have a larger profit margin, bring in more for your family and ultimately have the peace of mind that you deserve for all the hard work you put into your business.  Credit cards have become normalcy in our society, but they don’t have to be in your business (and personal life).

There is quite a bit that could be said about being debt free in your business. I’m going to(…)

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ten step album design workflow

ten step album design workflow

by Haley Lorraine

I LOVE designing albums. I LOVE telling a story with photographs. I LOVE when my clients walk away from their session with a stunning book filled with their beautiful photographs.

Albums can add quite a bit of profitability to your business if you price them right and design them quickly, efficiently and without errors. I want to share how I create my albums and how I have built in steps along the way to increase efficiency and reduce the(…)

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ideas to help enforce client galleries

ideas to help enforce client galleries

by Melissa Koehler

We’ve all been there before. The session was awesome, the family loves their photos, but they just won’t place their order. It’s something that I consistently see on the boards. I’m not going to talk about in person ordering because that’s a totally different, more in depth topic. I’m just going to talk about online galleries and how we can get our clients to order from them within the time frame provided.
Set expectations with your ordering process.
Making sure that you and your(…)

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what does it take to operate a valued photography business

what does it take to operate a valued photography business

by Jennifer Dell

I see the issue of value and photography come up quite often with photographer friends and on the CM photography forum. A photographer gets an email in response to their pricing either before or after a session and the client is asking for a discount or to barter for services already rendered. Sometimes the prospective client demands to know why their pricing is set at a certain price point which often leaves us feeling deflated and undervalued. I(…)

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Get Organized | Stay Ahead of Your Blog Posts and Tweets

Get Organized | Stay Ahead of Your Blog Posts and Tweets

by Courtney Keim
If you are anything like me, that little alarm on your phone constantly sounds and reminds me of my upcoming appointments each day.  I am horrible with remembering things.  I’m unsure if I can legitimately blame “baby brain” or say it’s my kids fault.  But, I can say, I need to keep organized.  While I would love to remember each day, to create a post or a tweet, I often find life gets in the way, it slips(…)

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