by Kristen Kalp
We all want to grow our business revenue to some extent, but the thought of growing by leaps and bounds can be intimidating. Why not grow by $1,000 at a time? Below, seven ways to make $1,000 in your photography biz. They’re simple and quick — experience success with one and you’ll be ready to try another without any pesky fears, nagging doubts, or crazy concerns. These are baby steps!

Offer the first five people to convince their friends(…)

by Jenni Jones

Is your website doing what it is supposed to?

The very idea of website analytics is enough to keep most people from even trying to mess with it. It’s overwhelming, nebulous, and probably the least sexy topic for photographers (well…that and taxes). But, knowing whether your website is effective and understanding what people are doing (or not doing) on your site is powerful, actionable knowledge. How will you know if you have an effective website if you don’t look(…)

by Angela Pointon
Just like any other marketing activity, the first thing you have to think about when you’re looking to get yourself covered by the media is ensuring the media you’re targeting is relevant to your target audience. What does that mean?

Sometimes we have a bad habit of idolizing publications, websites or blogs. But if our target audience (the people likely to buy our services) isn’t reading those, then there’s no sense in targeting your work toward their editors.

To start(…)

by Courtney Slazinik
It seems like every time I turn around, another social media outlet is changing the way they are showing our information to the people who “like/follow” us.  Since you don’t want to rely on these outlets to get the word out about your business, it is important to have your own way of reaching clients.  The answer is a newsletter.

3 Reasons to have a newsletter:

Stay fresh on your customer’s mind. 

You want them to think about you when(…)

by Melissa Koehler
Running your business with no debt allows you to have a larger profit margin, bring in more for your family and ultimately have the peace of mind that you deserve for all the hard work you put into your business.  Credit cards have become normalcy in our society, but they don’t have to be in your business (and personal life).

There is quite a bit that could be said about being debt free in your business. I’m going to(…)

by Haley Lorraine

I LOVE designing albums. I LOVE telling a story with photographs. I LOVE when my clients walk away from their session with a stunning book filled with their beautiful photographs.

Albums can add quite a bit of profitability to your business if you price them right and design them quickly, efficiently and without errors. I want to share how I create my albums and how I have built in steps along the way to increase efficiency and reduce the(…)

by Melissa Koehler

We’ve all been there before. The session was awesome, the family loves their photos, but they just won’t place their order. It’s something that I consistently see on the boards. I’m not going to talk about in person ordering because that’s a totally different, more in depth topic. I’m just going to talk about online galleries and how we can get our clients to order from them within the time frame provided.
Set expectations with your ordering process.
Making sure that you and your(…)

by Jennifer Dell

I see the issue of value and photography come up quite often with photographer friends and on the CM photography forum. A photographer gets an email in response to their pricing either before or after a session and the client is asking for a discount or to barter for services already rendered. Sometimes the prospective client demands to know why their pricing is set at a certain price point which often leaves us feeling deflated and undervalued. I(…)

Is one of your New Year’s resolutions to get better organized?  One thing you can check off your to-do list is your blogging and tweeting.  Get those posts together ahead of time when it’s convenient and then schedule them to post when it makes the most sense.  CMmentor Courtney Keim is here to show you how!
get organized | stay ahead of your blog posts and tweets
by Courtney Keim
If you are anything like me, that little alarm on your phone constantly(…)