by Alicia Gould

Photographers often ask each other “how many images do you show in your galleries?” The answer for me is always, it depends!  Each family I photograph is unique; they have different dynamics, different decorating styles and different reasons for wanting to book a session.  If you don’t take the time to find out some of that before the session, you could be wasting a lot of your time processing images that don’t mesh with their style.
Before the Photo(…)

by Angela Pointon
Just like any other marketing activity, the first thing you have to think about when you’re looking to get yourself covered by the media is ensuring the media you’re targeting is relevant to your target audience. What does that mean?

Sometimes we have a bad habit of idolizing publications, websites or blogs. But if our target audience (the people likely to buy our services) isn’t reading those, then there’s no sense in targeting your work toward their editors.

To start(…)

by Courtney Slazinik
It seems like every time I turn around, another social media outlet is changing the way they are showing our information to the people who “like/follow” us.  Since you don’t want to rely on these outlets to get the word out about your business, it is important to have your own way of reaching clients.  The answer is a newsletter.

3 Reasons to have a newsletter:

Stay fresh on your customer’s mind. 

You want them to think about you when(…)

by Elena Blair
In a field that is becoming increasingly over saturated, photographers need to know the importance of clever marketing.  Since making the shift to professional photography two years ago, I have found that my relationships with businesses have been the most solid form of marketing.  These relationships have brought me clients, trade for services, and more.  In this article I am going to share with you how I have formed and maintained these relationships, and how they are mutually(…)

by Christina Roth
Building a blog that connects with customers is all about content! A photographer with the right blog will build a strong and compelling brand, while the wrong blog simply eats away precious time in your already-packed schedule.

Is your blog connecting with your audience? If you’ve found yourself stuck in a rut of only posting session images week after week the answer is probably a resounding “NO”.

When you only post session images you are typically only connecting with the(…)

by Jennifer Dell

I see the issue of value and photography come up quite often with photographer friends and on the CM photography forum. A photographer gets an email in response to their pricing either before or after a session and the client is asking for a discount or to barter for services already rendered. Sometimes the prospective client demands to know why their pricing is set at a certain price point which often leaves us feeling deflated and undervalued. I(…)

by Beth Fletcher

When I first began blogging in 2006, I did so to keep my friends across the country updated on what was going on in my life. Sometimes I felt like I was writing in a journal on my bed, feeling like a 12 year old girl trying to document my summertime experiences with my best friends Laura and Tai. Other times, when I felt like I had a story to tell,  I felt like I was writing for(…)

The business side of your photography business is quite possibly the hardest aspect of your company.  There are many wonderful avenues you can take to find tips and seek out advice, including the Clickin Moms forum, but one of the easiest ones is the CM Post which is automatically sent out to everyone signed up on Monday mornings.  CMmentor Lisa Tichane has gathered up the top 20 tips from the CM Post over the last year for you to enjoy(…)

I feel quite confident speaking on behalf of most of our Clickin Moms photography forum when I say that we are definitely crazy about our techy gear!  We love, love, love ourselves some high tech paraphernalia!   Possibly none more so than our beloved Sarah Wilkerson which is why she was the perfect choice to put together this awesome review of iPhone and iPad Apps for photographers – I suspect you’ll all be adding iTunes gift cards to your holiday wish(…)