Being in business for yourself is full of pros and cons, highs and lows, and ups and downs. It requires a constant willingness to change, adapt, and adjust, as you strive to meet the needs of both you and your clients. This isn’t just the case for photographers, but for all small business owners. For many of us, I think it’s safe to say part of us likes the challenge. Otherwise, we wouldn’t be doing it. Here are a few unique “tricks” to help you along the way….(…)
by Courtney Dailey
So here we are, in the longest time of the year, Winter. Well, at least it seems it! If you’re anything like me, you’re waiting for the longer days, the days at the beach and a reason to eat ice cream without guilt. But what to do in the meantime? In many markets, wintertime is also a time in which business gets a bit quiet. In my predictable market, Los Angeles, many of the shows go into Hiatus(…)
The end of the year is just around the corner; what a perfect time to gather good resolutions in order to take your business to the next level!
Every week, the CMpost brings to its readers, amongst other amazing information, one simple but powerful business tip to speed up their success. Here is a selection of our favorite ones from the past few months.
*image by Lisa Tichane
General business tips:
1. On those bad business days, take a few minutes to make a(…)
Need help deciding what to blog about? Here are 52 non-session blog ideas! That’s one a week for an entire year.
I’ve included everything from sales and specials to products and educational tips.
Use these ideas to craft interesting and thoughtful blog posts that your customers can connect to and watch your traffic increase! Mix these in with your session posts and clients will be back week after to week to learn more about the great products and services you offer.
by Lena Antaramian
To do in-person or on-line ordering – that’s the question that many photographers find themselves asking. Sure, on-line ordering is much easier and less time consuming; you upload a secure gallery with images from a session and then (depending on how you have it set up) you may never need to do anything for that session again.
In-person ordering, on the other hand, is a lot more involved; you need to allocate anywhere between 1 to 2 hours for(…)
by Alicia Gould
Photographers often ask each other “how many images do you show in your galleries?” The answer for me is always, it depends! Each family I photograph is unique; they have different dynamics, different decorating styles and different reasons for wanting to book a session. If you don’t take the time to find out some of that before the session, you could be wasting a lot of your time processing images that don’t mesh with their style.
Before the Photo(…)
by Angela Pointon
Just like any other marketing activity, the first thing you have to think about when you’re looking to get yourself covered by the media is ensuring the media you’re targeting is relevant to your target audience. What does that mean?
Sometimes we have a bad habit of idolizing publications, websites or blogs. But if our target audience (the people likely to buy our services) isn’t reading those, then there’s no sense in targeting your work toward their editors.
by Courtney Slazinik
It seems like every time I turn around, another social media outlet is changing the way they are showing our information to the people who “like/follow” us. Since you don’t want to rely on these outlets to get the word out about your business, it is important to have your own way of reaching clients. The answer is a newsletter.
3 Reasons to have a newsletter:
Stay fresh on your customer’s mind.
You want them to think about you when(…)
by Elena Blair
In a field that is becoming increasingly over saturated, photographers need to know the importance of clever marketing. Since making the shift to professional photography two years ago, I have found that my relationships with businesses have been the most solid form of marketing. These relationships have brought me clients, trade for services, and more. In this article I am going to share with you how I have formed and maintained these relationships, and how they are mutually(…)
by Christina Roth
Building a blog that connects with customers is all about content! A photographer with the right blog will build a strong and compelling brand, while the wrong blog simply eats away precious time in your already-packed schedule.
Is your blog connecting with your audience? If you’ve found yourself stuck in a rut of only posting session images week after week the answer is probably a resounding “NO”.
When you only post session images you are typically only connecting with the(…)
by Jennifer Dell
I see the issue of value and photography come up quite often with photographer friends and on the CM photography forum. A photographer gets an email in response to their pricing either before or after a session and the client is asking for a discount or to barter for services already rendered. Sometimes the prospective client demands to know why their pricing is set at a certain price point which often leaves us feeling deflated and undervalued. I(…)
by Beth Fletcher
When I first began blogging in 2006, I did so to keep my friends across the country updated on what was going on in my life. Sometimes I felt like I was writing in a journal on my bed, feeling like a 12 year old girl trying to document my summertime experiences with my best friends Laura and Tai. Other times, when I felt like I had a story to tell, I felt like I was writing for(…)
It’s Summer! Can you feel the energy in the air? It’s the perfect moment to think about how to take your photography business to the next level! Every week, the CM Post brings to its readers – amongst other amazing information – one simple but powerful business tip to speed up their success. Here is a selection of our favorite ones from the past few months.
*image by April Nienhuis
General Business Tips
1. Keep in mind that you and your local competition(…)
I feel quite confident speaking on behalf of most of our Clickin Moms photography forum when I say that we are definitely crazy about our techy gear! We love, love, love ourselves some high tech paraphernalia! Possibly none more so than our beloved Sarah Wilkerson which is why she was the perfect choice to put together this awesome review of iPhone and iPad Apps for photographers – I suspect you’ll all be adding iTunes gift cards to your holiday wish(…)