If I were to summarize what is most important for me to capture with my camera in two words it’s “honest beauty”. So when I create my art it is paramount for me to communicate the authenticity of my subjects, whatever or whoever they may be. The phrase “less is more” resonates heavily with me, especially with my photography. With those concepts in mind here are five simple steps I use to help cultivate a successful photo session.(…)
Starting a photography business is so much fun, but it is also a lot of work. There are so many things to do, think about, and prepare for during the very first year and I often receive questions from aspiring photographers asking about tips for starting a business.
Having just celebrated my first year in business, I am looking back over the last 365 days and thinking about what things really helped my business grow and what decisions I made that helped me to grow as a photographer. While there is a lot of time spent clicking behind the camera, there is also a lot of time spent behind the scenes to start a business. I am happy to share the top ten things that I did during my first 365 days in business that might help you too! So grab your notepad, pencil, and a cup of something warm!(…)
Last year I launched a website for my photography. Most important to me in this endeavor was that every aspect…the images, the fonts, the colors, the language…would be a true reflection of my voice. So imagine my surprise when I sat down to write the “About Me” paragraph and could.not.do.it. I spent hours upon hours writing and rewriting blurbs that could describe the “me” that I wanted to reveal to my potential clients. And I came up empty.
That “About Me”(…)
by Frayda Breitowitz
“I’m not as good as THAT photographer.”
“People won’t like my work.”
“I’m not worth what I’m charging.”
Sound familiar? Are you afraid to put yourself out there?
These are the negative thoughts that sabotage your chances of marketing yourself effectively.
As an artist, it’s difficult not to view your work as an extension of yourself. You have so much involved emotionally, and when someone doesn’t like or value your work, it’s very easy to fall into the trap of taking it personally.(…)
I don’t know about you, but doing sales or advertising never excited me. Some people are great at it. Alas, I am not. However, by running my own business, if I want to be successful, I have market myself.
It feels like business and brand marketing has gotten so much more complicated lately: there’s SEO, Facebook, Pinterest, Google Plus… it just doesn’t end. If you’re anything like me, a person that doesn’t specialize in marketing, it all feels like a big,(…)
Setting up mini sessions doesn’t have to be stressful! Really consider what you are offering and who you are offering it to. Answer the following questions and there should be no guessing on either side!
Who: Who is your target audience for your mini sessions? Are you limiting who can have a mini session? Think about what is realistic, will you let a family with 5 children book a slot? What about a newborn? A one month old? Be specific in your(…)
by Joy Vertz
*image courtesy of CMpro Elena Blair
Flexibility has never been more important in the photography industry than it is today. More competition, vendors, marketing approaches, social media outlets…you name it!
Someone recently asked me how I keep up with all the changes without going crazy. Since this is a topic that’s relevant to all photographers, I thought I’d go ahead and share my answer with all of you.
It’s just like yoga – it’s all about balance and routine.
Ok, I’m the(…)
by Angela Pointon
If you’re a photographer, you’ve heard this at least once. Either it was in response to your session fee or your products.
You start with a feeling of excitement. You have the opportunity to score a new customer and some additional money! They ask you about your prices, and that’s when things hit rock bottom…. fast.
Their mouth opens.
And they say, “I can’t afford you.”
I’m here to tell you that they’re lying.
Are there people in the world that really(…)
*self portrait bio image by Jennifer Dell
As a photographer we are often asked to help a client create the perfect professional head-shot or biography photo. This is a common thing that many professionals use on a regular basis. That said, the head-shot can be a tricky beast to take on, especially if you’re a photographer. Seeing as we are constantly behind the lens we tend to get a little antsy when we are pulled out of our comfort zone and(…)
by Lena Antaramian
To do in-person or on-line ordering – that’s the question that many photographers find themselves asking. Sure, on-line ordering is much easier and less time consuming; you upload a secure gallery with images from a session and then (depending on how you have it set up) you may never need to do anything for that session again.
In-person ordering, on the other hand, is a lot more involved; you need to allocate anywhere between 1 to 2 hours for(…)
by Haley Lorraine
I’ve said it before and I will say it again I LOVE designing albums! You can review my ten step album workflow here. InDesign is my favorite album design tool, hands down!
Today I want to touch on one of the best time saving features of InDesign for designing albums – InDesign Libraries.
Libraries allow you to store objects for future use. I have a library filled with each and every album page layout I commonly use. This makes designing(…)
Watermarking, it’s something that we should be doing to every single image that we share online. That means facebook, blog and any other public sites. The topic of watermarking gets brought up a lot and I want to spend some time talking about the importance of watermarking your images all the time.
Let’s talk a bit about the placement of your watermark. Everyone tends to watermark their images differently, some in the corners, some at the very bottom and some in(…)
Photographers often ask each other “how many images do you show in your galleries?” The answer for me is always, it depends! Each family I photograph is unique; they have different dynamics, different decorating styles and different reasons for wanting to book a session. If you don’t take the time to find out some of that before the session, you could be wasting a lot of your time processing images that don’t mesh with their style.
Before the Photo Session
by Courtney Slazinik
It seems like every time I turn around, another social media outlet is changing the way they are showing our information to the people who “like/follow” us. Since you don’t want to rely on these outlets to get the word out about your business, it is important to have your own way of reaching clients. The answer is a newsletter.
3 Reasons to have a newsletter:
Stay fresh on your customer’s mind.
You want them to think about you when(…)
Running your business with no debt allows you to have a larger profit margin, bring in more for your family and ultimately have the peace of mind that you deserve for all the hard work you put into your business. Credit cards have become normalcy in our society, but they don’t have to be in your business (and personal life).(…)
by Lena Antaramian
Pricing is a topic of many threads on many different photography forums – it seems that every day new questions about it pop up, invariably followed with a plea for help. I get it: we capture priceless memories and moments – so how do you put a price on something priceless? At the end of the day, you can be an amazing photographer who captures beautiful images, but if you don’t set up your pricing in a way(…)
Have you ever thought about the importance of proper culling? As photographers, we are often most concerned with obtaining correct focus, color, light, composition, good creativity, etc. Once we get back to our computers, we concentrate on a lot of things, but one of the most important things to consider is how well you are selecting which images to show to clients and which images to put on your blog or website. Personally, I have about a 1/4 “keeper” rate.(…)
We’ve all been there before. The session was awesome, the family loves their photos, but they just won’t place their order. It’s something that I consistently see on the boards. I’m not going to talk about in person ordering because that’s a totally different, more in depth topic. I’m just going to talk about online galleries and how we can get our clients to order from them within the time frame provided.
Set expectations with your ordering process.
Making sure that you(…)
I see the issue of value and photography come up quite often with photographer friends and on the CM photography forum. A photographer gets an email in response to their pricing either before or after a session and the client is asking for a discount or to barter for services already rendered. Sometimes the prospective client demands to know why their pricing is set at a certain price point which often leaves us feeling deflated and undervalued. I mean, don’t(…)
“You exceeded our expectations!” Those are four words that every photographer wants to hear from their clients. While most interactions with clients will go smoothly from the first contact until delivery of goods, there can be pitfalls along the way that, if not addressed properly, could dampen your client’s satisfaction.
It is very easy to fall into a pleasing mode when interacting with clients, especially in the early stages of planning the session. More often than not, we are simply trying(…)