Tag Archives: Elena Blair

Retaining Clients When Raising Your Prices

by Elena Blair

As your business grows and changes you are naturally going to have price increases.

You may have started your business charging too little so you are going through a significant price increase, or maybe you are only raising your prices by a small amount.  Perhaps you are restructuring your pricing model.  No matter what it is you are doing, it can be hard to retain old clients when you raise your prices.  I have raised my price about 500%(…)

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using curves in photoshop

by Elena Blair
Darkening the background of an image can really create depth and draw attention to the subject. I will show you a quick and easy way to darken the background of an image using curves in Photoshop.

Here is the original image with all my usual edits except the darkening of the background:

Now I will create a curves layer and bring down the midtones by grabbing the very middle of the curve and pulling down to the right bottom corner(…)

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interview with elena blair

It’s June (how?!) and we’re kicking off this month on the CMblog with an interview from CMpro of the Month, Elena Blair.  We are thrilled to have Elena here sharing her beautiful work and inspiring words!
june cmpro of the month | elena blair
by Melissa Koehler

Congratulations on being this month’s CMpro of the Month, Elena!  I’d love to start your interview with you telling us a little about yourself and how you became interested in photography.

Thank you so much, I am(…)

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creative headshots

by Elena Blair
I will admit it. I love head shots of children. I enjoy getting close to kids to capture all the sweet details of their faces. My clients love it too, and I aim to capture head shots during all my shoots. In addition, ninety-five percent of the time, clients buy prints of the head shot images I provide.  When you hear the phrase “head shot,” your mind may conjure a boring, stiff image. Well I am here to(…)

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your photography business and building relationships

by Elena Blair
In a field that is becoming increasingly over saturated, photographers need to know the importance of clever marketing.  Since making the shift to professional photography two years ago, I have found that my relationships with businesses have been the most solid form of marketing.  These relationships have brought me clients, trade for services, and more.  In this article I am going to share with you how I have formed and maintained these relationships, and how they are mutually(…)

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