business

5 ways to launch your photography business on the cheap

5 ways to launch your photography business on the cheap

With new photography businesses popping up every day without much investment or knowledge, it’s hard to know the correct way to go about it. You don’t need to go into debt when starting a photography business, but you do need to know where to invest your money wisely. Here are some tips:(…)

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improve your seo

improve your seo

by Beth Wade
SEM, PPC and SEO…Do you know the difference?

If you said “no” then you are in good company!  Most people say that they need to make their website SEO friendly but they don’t realize that SEO is actually just one part of a much larger concept called SEM, or Search Engine Marketing.

SEM is a type of internet marketing that uses optimization and advertising to promote and increase the visibility of a website in search engine results pages (SERPs). SEM(…)

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tips for in-person sales

tips for in-person sales

by Lena Antaramian
To do in-person or on-line ordering – that’s the question that many photographers find themselves asking.   Sure, on-line ordering is much easier and less time consuming; you upload a secure gallery with images from a session and then (depending on how you have it set up) you may never need to do anything for that session again.

In-person ordering, on the other hand, is a lot more involved; you need to allocate anywhere between 1 to 2 hours for(…)

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where to watermark

where to watermark

by Melissa Koehler
Watermarking, it’s something that we should be doing to every single image that we share online. That means facebook, blog and any other public sites. The topic of watermarking gets brought up a lot and I want to spend some time talking about the importance of watermarking your images all the time.

Let’s talk a bit about the placement of your watermark. Everyone tends to watermark their images differently, some in the corners, some at the very bottom and(…)

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maximize your time and sales

maximize your time and sales

by Alicia Gould

Photographers often ask each other “how many images do you show in your galleries?” The answer for me is always, it depends!  Each family I photograph is unique; they have different dynamics, different decorating styles and different reasons for wanting to book a session.  If you don’t take the time to find out some of that before the session, you could be wasting a lot of your time processing images that don’t mesh with their style.
Before the Photo(…)

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packaging

packaging

by Melissa Stottmann
If your business had a face what would it look like? Your brand and packaging gives your clients a look at who you are and a “face” for your business. Is your photography bold and bright? Subdued and peaceful? Fun and flirty? Get creative and use your packaging to reflect your work for your clients!
My packaging:
Prints and products need to arrive securely to my clients- this is the very first matter of importance, however, it is equally beneficial(…)

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client workflow

client workflow

by Winnie Bruce
I just finished my busiest holiday season, and with that came the need to keep things organized. With how busy things are, it’s easy to get lost with keeping everything organized. The key is to start with keeping things organized right from the very start. It’s always the hardest going back to the beginning and retracing steps so it’s best to just get it out of the way, and have a flow. It starts with the very first(…)

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is your website effective

is your website effective

by Jenni Jones

Is your website doing what it is supposed to?

The very idea of website analytics is enough to keep most people from even trying to mess with it. It’s overwhelming, nebulous, and probably the least sexy topic for photographers (well…that and taxes). But, knowing whether your website is effective and understanding what people are doing (or not doing) on your site is powerful, actionable knowledge. How will you know if you have an effective website if you don’t look(…)

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photographers newsletters

photographers newsletters

by Courtney Slazinik
It seems like every time I turn around, another social media outlet is changing the way they are showing our information to the people who “like/follow” us.  Since you don’t want to rely on these outlets to get the word out about your business, it is important to have your own way of reaching clients.  The answer is a newsletter.

3 Reasons to have a newsletter:

Stay fresh on your customer’s mind. 

You want them to think about you when(…)

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staying debt free

staying debt free

by Melissa Koehler
Running your business with no debt allows you to have a larger profit margin, bring in more for your family and ultimately have the peace of mind that you deserve for all the hard work you put into your business.  Credit cards have become normalcy in our society, but they don’t have to be in your business (and personal life).

There is quite a bit that could be said about being debt free in your business. I’m going to(…)

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your photography business and building relationships

your photography business and building relationships

by Elena Blair
In a field that is becoming increasingly over saturated, photographers need to know the importance of clever marketing.  Since making the shift to professional photography two years ago, I have found that my relationships with businesses have been the most solid form of marketing.  These relationships have brought me clients, trade for services, and more.  In this article I am going to share with you how I have formed and maintained these relationships, and how they are mutually(…)

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the secret connection to making a photographer’s brand successful

the secret connection to making a photographer’s brand successful

by Angela Pointon
Yesterday, I received something in the mail that made me say, “huh?” I found it astounding that the company that created the marketing piece I got has one of the biggest budgets in the world yet I had no idea what they were trying to sell me. I not only couldn’t understand it; I couldn’t connect with it.

This proves that money is not what buys brand clarity.

I’m not here to talk to you about having a high impact logo or a(…)

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pricing for profit | how to make it in the business of photography

pricing for profit | how to make it in the business of photography

by Lena Antaramian
Pricing is a topic of many threads on many different photography forums – it seems that every day new questions about it pop up, invariably followed with a plea for help.  I get it: we capture priceless memories and moments – so how do you put a price on something priceless?  At the end of the day, you can be an amazing photographer who captures beautiful images, but if you don’t set up your pricing in a way(…)

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culling | to keep or not to keep

culling | to keep or not to keep

by Bre Thurston
Have you ever thought about the importance of proper culling? As photographers, we are often most concerned with obtaining correct focus, color, light, composition, good creativity, etc. Once we get back to our computers, we concentrate on a lot of things, but one of the most important things to consider is how well you are selecting which images to show to clients and which images to put on your blog or website. Personally, I have about a 1/4(…)

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ten step album design workflow

ten step album design workflow

by Haley Lorraine

I LOVE designing albums. I LOVE telling a story with photographs. I LOVE when my clients walk away from their session with a stunning book filled with their beautiful photographs.

Albums can add quite a bit of profitability to your business if you price them right and design them quickly, efficiently and without errors. I want to share how I create my albums and how I have built in steps along the way to increase efficiency and reduce the(…)

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ideas to help enforce client galleries

ideas to help enforce client galleries

by Melissa Koehler

We’ve all been there before. The session was awesome, the family loves their photos, but they just won’t place their order. It’s something that I consistently see on the boards. I’m not going to talk about in person ordering because that’s a totally different, more in depth topic. I’m just going to talk about online galleries and how we can get our clients to order from them within the time frame provided.
Set expectations with your ordering process.
Making sure that you and your(…)

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what does it take to operate a valued photography business

what does it take to operate a valued photography business

by Jennifer Dell

I see the issue of value and photography come up quite often with photographer friends and on the CM photography forum. A photographer gets an email in response to their pricing either before or after a session and the client is asking for a discount or to barter for services already rendered. Sometimes the prospective client demands to know why their pricing is set at a certain price point which often leaves us feeling deflated and undervalued. I(…)

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using photography to get your blog content syndicated

using photography to get your blog content syndicated

by Veronica Armstrong

Raise your hand if you love beautiful photography. Hmm. That’s what I thought. I’m guessing most of you have an abundance of beautiful work lounging around on your hard drive.
How’s your blog doing? Are you struggling to post regularly? Sick of posting nothing but session previews? Are you interested in increasing your web visibility? Boosting your page views?

Why not use some of your work to drive new traffic to your blog? Here are some sites that can lead to a(…)

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ask a cmpro | what is the hardest part about owning your own business

ask a cmpro | what is the hardest part about owning your own business

It’s time for another edition of our monthly series “Ask a CMpro” in which we give our CMpros one question and they dish.  Their answers alone are always inspiring and this week we asked them “For you, what has been the hardest part about owning your own business and how have you worked through it? ”
ask a cmpro | what is the hardest part about owning your own business

*image copyright Jennifer Dell
Kate Parker, Georgia
For me, there are a bunch of hard(…)

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simple secrets to creating the perfect blog post

simple secrets to creating the perfect blog post

by Courtney Keim
For every photographer, the question always arises about blogging and how much is too much, too little or just enough.  This time around, we’re not talking about the great debate over whether or not you should blog a session and the always controversial sneak peek but what makes up the perfect blog post because, let’s face it, a client would LOVE to see all their images, but what else should go into a post?

With the advent of the(…)

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