by Beth Wade
SEM, PPC and SEO…Do you know the difference?
If you said “no” then you are in good company! Most people say that they need to make their website SEO friendly but they don’t realize that SEO is actually just one part of a much larger concept called SEM, or Search Engine Marketing.
SEM is a type of internet marketing that uses optimization and advertising to promote and increase the visibility of a website in search engine results pages (SERPs). SEM(…)