Remember the first time someone asked you what you charge? Do you remember what you said? Odds are you stumbled over your words and blurted out the first number that came to you. The client’s eyes lit up because they knew they were getting a stellar deal and they quickly agreed before you could change your mind…or you price. They referred you to a few friends and before you knew it, you had a business.(…)
Being in business for yourself is full of pros and cons, highs and lows, and ups and downs. It requires a constant willingness to change, adapt, and adjust, as you strive to meet the needs of both you and your clients. This isn’t just the case for photographers, but for all small business owners. For many of us, I think it’s safe to say part of us likes the challenge. Otherwise, we wouldn’t be doing it. Here are a few unique “tricks” to help you along the way….(…)
The night before every session, I start my mental checklist: check-in with my clients, charge my batteries, format my memory cards and pack my bags. As a newborn photographer, packing my bags has a million lists under it as well: beanbag, blankets, wraps, props, noise machine, space heater and anything else that the parents requested. After seven years, it’s become second nature but I still find myself sitting in the car running through that list one more time before I pull out of the drive way. Creating a routine before your sessions will help save time and keep you organized.(…)
Theodore Roosevelt once said,
Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty…
This has been true many times in my life. In fact, the areas of life where I have found the most success and happiness have required the most effort. However, the effective application of great efforts, dedication, and sacrifice yields great rewards.(…)
Finding balance between my everyday life and business life can be difficult at times.
I even notice that some days I’m super efficient and others, the day slips by and I haven’t tackled any of my to-do list while “working”. By following these tips, I’m far more productive!
I have a three part on-going list that I keep in “Notepad” on my phone. MUST DO, SHOULD DO, EVENTUALLY DO are my sections. Most everything starts in my “Eventually do” category and(…)
by Buddie Albritton
We all so often hear about the bad stories, the negative things that have happened with clients, and how to avoid those same mistakes, but I want to focus on those amazing clients (inner teacher in me, screaming lets focus on the positive!!).
Everyone knows the client I am talking about… the amazing client, who from the beginning are totally complimenting you, so appreciative of your time and the craft of photography. Your session is perfect, you sell a(…)
by Angela Pointon
The flexibility the average photographer enjoys allows your photography career to be a lifestyle business – one that fits around your schedule and your family.
That’s a big reason why so many photography hobbyists reach a point in their experience where they ponder making money from their craft.
Perhaps you’ve already charged a friend or two a small amount for a photo shoot. Now, you’re wondering if this photography business can sustain relatively regular income without sacrificing the lifestyle and(…)
As your business grows and changes you are naturally going to have price increases.
You may have started your business charging too little so you are going through a significant price increase, or maybe you are only raising your prices by a small amount. Perhaps you are restructuring your pricing model. No matter what it is you are doing, it can be hard to retain old clients when you raise your prices. I have raised my price about 500% since starting(…)
So you want to open a photography studio.
Before you call real estate agents and start checking out listings I want you to sit down and think about WHY you want a studio. I am a bit ashamed to admit it, but I remember that when I was just starting out in this business over 5 years ago I felt that all photographers who had retail studio space had ‘made’ it in this business and that was THE reason why I(…)
There was a defining moment for me that made my decision to specialize in wedding photography. I literally felt like I was being hit over the head with ‘this is what you need to do!’, but before I get to that moment, I want to tell you what led to that decision. Then I will talk about how that decision came about for me and how to decide for yourself if specializing is right for you.
I started out like most(…)
by Courtney Dailey
So here we are, in the longest time of the year, Winter. Well, at least it seems it! If you’re anything like me, you’re waiting for the longer days, the days at the beach and a reason to eat ice cream without guilt. But what to do in the meantime? In many markets, wintertime is also a time in which business gets a bit quiet. In my predictable market, Los Angeles, many of the shows go into Hiatus(…)
The end of the year is just around the corner; what a perfect time to gather good resolutions in order to take your business to the next level!
Every week, the CMpost brings to its readers, amongst other amazing information, one simple but powerful business tip to speed up their success. Here is a selection of our favorite ones from the past few months.
*image by Lisa Tichane
General business tips:
1. On those bad business days, take a few minutes to make a(…)
by Beth Wade
SEM, PPC and SEO…Do you know the difference?
If you said “no” then you are in good company! Most people say that they need to make their website SEO friendly but they don’t realize that SEO is actually just one part of a much larger concept called SEM, or Search Engine Marketing.
SEM is a type of internet marketing that uses optimization and advertising to promote and increase the visibility of a website in search engine results pages (SERPs). SEM(…)
If your business had a face what would it look like? Your brand and packaging gives your clients a look at who you are and a “face” for your business. Is your photography bold and bright? Subdued and peaceful? Fun and flirty? Get creative and use your packaging to reflect your work for your clients!
Prints and products need to arrive securely to my clients- this is the very first matter of importance, however, it is equally beneficial to create(…)
Running your business with no debt allows you to have a larger profit margin, bring in more for your family and ultimately have the peace of mind that you deserve for all the hard work you put into your business. Credit cards have become normalcy in our society, but they don’t have to be in your business (and personal life).(…)
In a field that is becoming increasingly over saturated, photographers need to know the importance of clever marketing. Since making the shift to professional photography two years ago, I have found that my relationships with businesses have been the most solid form of marketing. These relationships have brought me clients, trade for services, and more. In this article I am going to share with you how I have formed and maintained these relationships, and how they are mutually beneficial.
If you are anything like me, that little alarm on your phone constantly sounds and reminds me of my upcoming appointments each day. I am horrible with remembering things. I’m unsure if I can legitimately blame “baby brain” or say it’s my kids fault. But, I can say, I need to keep organized. While I would love to remember each day, to create a post or a tweet, I often find life gets in the way, it slips my mind,(…)
Meet Leah. She’s my BFF. She’s kind, generous, funny, talented, trustworthy and one of the sweetest girls you’ll ever meet. Oh, and did I mention that she’s my competition? Yes, Leah is a rockstar photographer who lives right here in my market. And you know what? I love it. I’ll tell you why but first let me tell you our story. You see, Leah and I were meant to be friends. It was fate.
It was July 18, 2010 and it(…)
I feel quite confident speaking on behalf of most of our Clickin Moms photography forum when I say that we are definitely crazy about our techy gear! We love, love, love ourselves some high tech paraphernalia! Possibly none more so than our beloved Sarah Wilkerson which is why she was the perfect choice to put together this awesome review of iPhone and iPad Apps for photographers – I suspect you’ll all be adding iTunes gift cards to your holiday wish(…)
Fundy SOS Album Builder
I’ve been looking for something like FundySOS Album Builder ($299)– and not just for the occasional wedding or portrait album but also for personal albums (A Year in Photographs 2010 … on my to-do list!) and blog collages. I’ve tried a number of other templates and programs that purported to make albums and collages easy to do, but in general I’ve found them to be slow, cumbersome, and not nearly as customizable at I needed (at least(…)