by Melissa Stottmann

If your business had a face what would it look like? Your brand and packaging gives your clients a look at who you are and a “face” for your business. Is your photography bold and bright? Subdued and peaceful? Fun and flirty? Get creative and use your packaging to reflect your work for your clients!

My packaging:

Prints and products need to arrive securely to my clients- this is the very first matter of importance, however, it is equally beneficial to create a package for my clients that reflects my style. When their box is opened I want them to know immediately it was from me, before even seeing my name. My goal is for my clients to feel as though they have received a unique and special gift.

packaging photo

packaging photo

On my website I use the tagline “Simple, Classic, Natural” to reflect my work. When looking for packaging pieces I think about these words, as well as the colors and tones on my website and materials. My style is simple and timeless. I strive to create images that clients will see as beautiful, no matter what the decade. Trends and props are less important in my work and I stick with simple and soft colors. Matching my packaging to these ideas comes fairly easily! My packaging also includes many elements that are personalized for each session, such as the photographic 5×7 tin and photographic USB square tin, for digital purchases.

packaging photo

USB packaging:
Tin 3.5×3.5 tin from McKenna Pro, USB from Flashbay Style: Trix 5×7 packaging: 5×7 tin from McKenna Pro

packaging photo

Bakers Twine in Yellow
Burlap ribbon from Amazon
8×10 packaging: Boxes from HB Photo

packaging photo

Handmade Thank You Cards – Card Stock with a custom stamp
Thank You Stamp: Mollie Meeks Design
Stickers: Paper Source Round 1 inch stickers
Logo Stamp: Modern Stamps

packaging photo

Muslin Bags- Muslin Bags (I sewed these from Muslin fabric) and stamped with logo.

It’s significant to remember that not only should your branding set you apart and be exclusive-but it also doesn’t have to break the bank. Think outside the box (sometimes, literally!) and put your own spin on it. Be constantly on the lookout for new ideas and ways you can customize your packaging. A fantastic secret- I use Brown Contractors Paper to wrap my larger (11×14 and up) images. Not only is it much cheaper than the rolls in craft stores, but it’s a huge roll. I spent $10- 2 years ago. I stamp the paper with my logo stamp and put some pretty bakers twine around the middle to personalize the prints!

Pinterest board for packaging:

There is inspiration everywhere for branding. Pinterest helps me define what I want to do simply by checking out what I pin! Keep a board, find what you love… and then get to wrapping!

packaging photo

Print and product packaging is the grand finale of your client’s session. While the images should speak for themselves, the way the final product is presented says quite a bit about your business.

More Packaging Inspiration from fellow CMpro’s:

packaging photo
Winnie Bruce Photography

packaging photo
Ava Hristova of Zemya Photography

packaging photo
Mikki Skinner Photography

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Beth Orey of Tip Toe Photography

packaging photoMelissa Stottmann, Delaware
CMU Instructor, CM Mentor
website | facebook | twitter | pinterest | instagram | google+ | mentoring | ask a pro | daily project
Instructor of CMU’s Shooting 212: Photographing Your Family’s Everyday, Extraordinary Days, and Everything In Between, Melissa Stottmann is a newborn, children and family (including her own!) photographer from Wilmington, Delaware that is working on slowly getting her feet wet in the wedding industry. Shooting primarily with her D800, though using film occasionally, Melissa is often found with a 35mm or 85mm lens attached. Melissa believes that every moment is significant and uses her camera to bring attention to otherwise ordinary moments. Her portrait, lifestyle and documentary work revolves around the peaceful and serene life she craves.

Read all photography tutorials by Melissa Stottmann.

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34 Responses to “packaging”

  1. Jessica
    Apr 10 2013 at 12:43 pm #

    Great post, Melissa (lotsa eye candy, too)!

  2. Apr 10 2013 at 12:52 pm #

    Beautiful packing, Melissa! Thank you for sharing!

  3. Ann
    Apr 10 2013 at 12:58 pm #

    Love seeing your packaging, Melissa!

  4. Apr 10 2013 at 1:25 pm #

    And just when I thought I had it figured out, I see this and now I want to add more….love this article!

    • Apr 10 2013 at 2:17 pm #

      Hahah- I don’t think this will ever stop… I am, almost every time I package, adding and subtracting elements! It’s so much fun!

  5. Brenda Gembarski
    Apr 10 2013 at 1:44 pm #

    Thank you for sharing….loved it!!

  6. Apr 10 2013 at 1:51 pm #

    Beautiful!! Thanks for sharing with such detail your packaging and inspiration!

  7. Apr 10 2013 at 1:53 pm #

    Great article! Where do you get your jump drives from?


  8. Winnie Bruce
    Apr 10 2013 at 2:29 pm #

    Love it, Melissa!

  9. Apr 10 2013 at 2:32 pm #

    beautiful packaging! thanks for sharing.

  10. Apr 10 2013 at 2:38 pm #

    Your packaging is beautiful!! Thanks for sharing <3

  11. Apr 10 2013 at 2:53 pm #

    Oooooo love your packaging. Great share.

  12. Apr 10 2013 at 5:03 pm #

    Look at you!! Love this so much, Melissa! <3

    • Apr 10 2013 at 6:41 pm #

      Hahah – it doesn’t stand up to your AMAZING shares in Click… but it will do ;)

  13. Shealaine
    Apr 10 2013 at 5:06 pm #

    I love looking at packaging! I love those tins, they are just fabulous! Lucky clients!

  14. Terri
    Apr 10 2013 at 5:41 pm #

    Great article, Melissa!! I love your packaging! I can’t wait to get this all figured out! Heading to Pinterest now! :)

  15. Apr 10 2013 at 9:49 pm #

    That is fabulous! Thanks for the inspiration and ideas! I think about it a lot but need to define mine more so it’s in tune with my style.

  16. Apr 10 2013 at 11:29 pm #

    Great inspiration :) TFS!

  17. Apr 11 2013 at 11:15 am #

    I LOVE this! I think it’s so fun to package it all up!!

  18. Jessica
    Apr 11 2013 at 11:24 am #

    Gorgeous!! Thank you!!

  19. valerie
    Apr 11 2013 at 3:02 pm #

    How awesome!!! Gorgeous packaging, and I love that you sew your own bags, super cool :)

  20. Apr 11 2013 at 4:55 pm #

    So gorgeous. Love all the packaging featured here!

  21. Apr 12 2013 at 12:37 am #

    love your packaging! just wondering what you include in the gift for them (the muslim bag)… i’m always looking for new ideas for gifts! :)

  22. Apr 12 2013 at 9:37 am #

    Wow Melissa. I love your style. Beautiful. I just visited your blog and I am in love with your work. Amazing. So inspiring. I am just starting out in photography. I will check your blog again! Your work really inspires me. Thank you so much.

  23. Kate
    Apr 12 2013 at 8:43 pm #

    Great article, Melissa. The photos are beautiful and so is your packaging. I like that there is so much of you in it.

  24. Apr 14 2013 at 12:04 am #

    Oh my goodness, this is stunning! Thank you so much for the tips!

  25. Jul 03 2013 at 10:10 pm #

    On a more encouraging notice, one out of commented earlier. This augers nicely for the long-awaited restoration of demand in your services, most likely it can stay elusive for months to come.

  26. Apr 15 2014 at 5:09 pm #

    Simple and beautiful packaging ideas! I have been searching for a wooden usb drive, but have not found the simple rounded edges. Would you mind sharing where you got yours from? Thank you in advance!


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