If your business had a face what would it look like? Your brand and packaging gives your clients a look at who you are and a “face” for your business. Is your photography bold and bright? Subdued and peaceful? Fun and flirty? Get creative and use your packaging to reflect your work for your clients!
Prints and products need to arrive securely to my clients- this is the very first matter of importance, however, it is equally beneficial to create a package for my clients that reflects my style. When their box is opened I want them to know immediately it was from me, before even seeing my name. My goal is for my clients to feel as though they have received a unique and special gift.
On my website I use the tagline “Simple, Classic, Natural” to reflect my work. When looking for packaging pieces I think about these words, as well as the colors and tones on my website and materials. My style is simple and timeless. I strive to create images that clients will see as beautiful, no matter what the decade. Trends and props are less important in my work and I stick with simple and soft colors. Matching my packaging to these ideas comes fairly easily! My packaging also includes many elements that are personalized for each session, such as the photographic 5×7 tin and photographic USB square tin, for digital purchases.
Bakers Twine in Yellow
Burlap ribbon from Amazon
8×10 packaging: Boxes from HB Photo
Muslin Bags- Muslin Bags (I sewed these from Muslin fabric) and stamped with logo.
It’s significant to remember that not only should your branding set you apart and be exclusive-but it also doesn’t have to break the bank. Think outside the box (sometimes, literally!) and put your own spin on it. Be constantly on the lookout for new ideas and ways you can customize your packaging. A fantastic secret- I use Brown Contractors Paper to wrap my larger (11×14 and up) images. Not only is it much cheaper than the rolls in craft stores, but it’s a huge roll. I spent $10- 2 years ago. I stamp the paper with my logo stamp and put some pretty bakers twine around the middle to personalize the prints!
Pinterest board for packaging:
There is inspiration everywhere for branding. Pinterest helps me define what I want to do simply by checking out what I pin! Keep a board, find what you love… and then get to wrapping!
Print and product packaging is the grand finale of your client’s session. While the images should speak for themselves, the way the final product is presented says quite a bit about your business.
More Packaging Inspiration from fellow CMpro’s:
Ava Hristova of Zemya Photography
Beth Orey of Tip Toe Photography
Melissa Stottmann, Delaware
CMU Instructor | CM Mentor
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Instructor of CMU’s Photographing Your Family’s Everyday, Extraordinary Days, and Everything In Between, Melissa Stottmann is a newborn, children and family (including her own!) photographer from Wilmington, Delaware that is working on slowly getting her feet wet in the wedding industry. Shooting primarily with her D800, though using film occasionally, Melissa is often found with a 35mm or 85mm lens attached. Melissa believes that every moment is significant and uses her camera to bring attention to otherwise ordinary moments. Her portrait, lifestyle and documentary work revolves around the peaceful and serene life she craves.