march cmpro of the month | jenny cruger

It’s March! We’re thrilled to introduce you to our March cmpro of the month, the fabulous Jenny Cruger!  A longtime CMmember, Jenny has been inspiring us with her gorgeous use of light for a long time and we’re so happy to have her as our pro of the month.  Look for more exciting news about this talented artist coming up a little later in the month on CM!

march cmpro of the month | jenny cruger

march cmpro of the month | jenny cruger photo

If you could take only three pieces of gear on a shoot, what would they be?

Oh, that is cruel!

Obviously a body, the Canon 5d Mark ii, then probably my most favorite lens which is the Canon 135L. Then to have something wide and fun, the Canon 35L. That said, I am a huge fan of the 100L for macro and portrait work as well.

What was your first experience in photography?

In high school we were super lucky to have photography classes offered and our own darkroom, so I borrowed a camera from a friend’s dad for a semester and we learned to shoot with film and develop our own black and white film in the darkroom. I laugh when I think about those classes now and I still have some of the black and white photos we took and then learned to paint in certain parts…talk about the original selective color haha!

march cmpro of the month | jenny cruger photo

If you could shoot alongside any other photographer, who would it be (and why)?

This is such a hard question because I have so many favorites that specialize in something I love shooting, probably either Jose Villa because I love his use of light & tones or Ashley Skjaveland because her newborns are so effortlessly gorgeous & simple and she definitely seems like someone I would love to be in the same room with.

Other than photography, do you have any other creative outlets?

I love to knit and dream of redecorating my house (because I never would actually have the time or energy to do it!)   For a very short time in high school I thought about going into interior design & also took classes for that.

march cmpro of the month | jenny cruger photo

Tell us one thing you wish you’d known when you started your business.

I wish I had thought more about pricing and what works for me vs. what was popular because I struggled for a long time with a pricing model that I didn’t love and was not good at “selling”. It’s hard to say because I don’t know if I knew myself from the start (aren’t we ever evolving?!) but I wish I had shot for me from the very beginning and instructed my clients a little more.

march cmpro of the month | jenny cruger photo

What’s on the horizon for your business?

I’ve been enjoying doing some online mentoring for a while now, but I’m especially excited to be hosting my first in person workshop in April  and another in the Fall and take on more weddings this year. I opened a co-op studio with a few other photographers last Fall and we were all so busy in the Fall that we are also just now getting to focus more on our space, shoot there more, etc., so that will be keeping me busy.

march cmpro of the month | jenny cruger photo

Describe the perfect session.

A super cute and stylish couple or young family with a 6-12 month old baby, golden hour light, and a field of cream and brown weeds and wildflowers. They would be wearing lots of neutral colors, but with tons of layers and textures.  The guy would be a musician and have a funky style (some cool tattoos?) and bring his guitar, etc.

What is your current favorite photo that you’ve taken (and why)?

This is so hard because I feel like I come away from every session (personal or client) with a new favorite, but probably this photo of my son. I did an impromptu series of him in just a diaper (sparked by a food disaster) around lunch time one day. I used my macro and just let him run around the living room and caught all of his sweet little toddler parts.

march cmpro of the month | jenny cruger photo

When you were little, what did you want to be when you grew up?

From the time I was in middle school, all through college, I wanted to be in the music industry doing something in marketing, PR, or possibly entertainment law. I was a business major in college in Michigan and then moved to Nashville and went to school for music business.

march cmpro of the month | jenny cruger photo

What is the best and worst part of your job?

The best part is clicking that shutter button and knowing you got “THE” shot.  I will literally snap a shot and yell to the mom of the children something like, “oh gosh that shot was IT!!!” I love working with gorgeous light and tones and enjoy processing my images and sharing them with my clients. I also really like the business end of it all which is good because that takes up the majority of my time! The worst part is missing out on time with my family or downtime for me. If I am not hanging out with my 2 ½ year old, I’m working.  There’s very little time that I have that I feel I can just do ‘nothing’ or do something for fun, between housework (though I have a wonderfully supportive husband that is not afraid of a sink full of dishes or the laundry room!), being a mom, and work.   I’m working on changing that!

march cmpro of the month | jenny cruger photo

Where do you find inspiration?

Colors and tones in nature, movies (I recently watched Red Riding Hood and was so drawn to the tones, creaminess, textures, and colors), various fabrics and textures, shopping in the cute shops around my studio. Also the connections between people – I love to see that and capture something that the client didn’t even realize was happening; that is so inspiring.

march cmpro of the month | jenny cruger photo

If you could go anywhere in the world where would you go and what would you do there?

A road trip (stopping along the way in cool cities/hotels/bed and breakfasts) around the country. There is so much of our country that I would love to see and I would love to shoot in various cool places whether it is the middle of Montana, wine country in California, a little beach town on the East Coast, etc.  Of course, I would love it only if my toddler was happy the entire way in the car which is not likely!

 If you had a superpower, what would it be?

Invisibility.  I am nosy so I would love to be able to hear/see what people say when they think no one is listening. I have found that if people constantly talk to you about their friends and family (negatively) they will eventually do that about you.

march cmpro of the month | jenny cruger photo

Quickie Questions – One Word Answers!

Canon or Nikon?


Prime or zoom?


Studio or on location?

On Location

Natural light or flash?


Neck strap or wrist strap?

Cross Body (Rapid Strap)

Color or black and white?

Ooooooh, color!

Mac or PC?


Photoshop or Lightroom?


Sunrise or sunset?


Heels or flip flops?

Toms 24/7

Beer or wine?

Wine, though my husband brews some really good beer!

march cmpro of the month | jenny cruger photo

Thank you so much for sharing with us, Jenny!

You can find more of Jenny’s work on her site, her blog, the CMpro Daily Project and, of course, around the CMforums.  Have a question for Jenny?  You can ask her in her “Ask the Pros” thread on the CMforum.

march cmpro of the month | jenny cruger photo

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30 Responses to “march cmpro of the month | jenny cruger”

  1. Mar 01 2012 at 8:24 am #

    Congrats Jenny!!! Loved reading this and your work is always beautiful! :)

  2. Mar 01 2012 at 8:31 am #

    Yay Jenny!!!

  3. Mar 01 2012 at 8:36 am #

    Beautiful photo's Jenny!! Congrats on cmpro of the month :)

  4. Mar 01 2012 at 9:05 am #

    Congrats Jenny! I loved learning more about you. Your work is beautiful!

  5. Mar 01 2012 at 9:57 am #

    Love your work, Jenny! Awesome interview!

  6. Mar 01 2012 at 10:36 am #

    Congrats Jenny!

  7. April Jones
    Mar 01 2012 at 11:08 am #

    I love the softness of your pics and would love to know your post processing routine! These are beautiful and full of emotion! Love it!

  8. Mar 01 2012 at 1:10 pm #

    Love your work!!

  9. Mar 01 2012 at 2:35 pm #

    nice interview, so very proud.

  10. Mar 01 2012 at 2:55 pm #

    Isn't my daughter amazing?!

  11. Karen Cox
    Mar 01 2012 at 2:59 pm #

    Jenny is by far my favorite Pro! I admire her for branching off and doing her own thing!

  12. Mar 01 2012 at 3:18 pm #

    awwww ya'll are so sweet! (and geez, I told my parents to come read and they left sweet comments from my kitchen! haha ) WOW Karen! xoxo

  13. Mar 01 2012 at 3:41 pm #

    Jenny, I'm such a big fan of your work…and it's wonderful getting to read more about you! and those comments from your parents are SO great =) congratulations on pro of the month!!

  14. Rowena
    Mar 01 2012 at 3:41 pm #

    Beautiful work as always….your dad should be proud! :)

  15. Emma
    Mar 01 2012 at 4:37 pm #

    Jenny – you are amazing, your work fills me with light and hope and if I’m ever feeling down – I know where to go. Thank you for sharing with us, I so enjoyed reading more about you. <3

  16. Kendra
    Mar 01 2012 at 5:22 pm #

    Amazing! Thank you so much for sharing!

  17. Mar 01 2012 at 8:12 pm #

    Congratulations Jenny! You are an inspiration. Love your use of light! Hopefully I can one day go to your workshop:)

  18. Mar 01 2012 at 9:04 pm #

    Fabulous interview, Jenny!! Love your work <3

  19. Lisa (Tout Petit Pix
    Mar 02 2012 at 5:12 am #

    Gorgeous work Jenny! Thanks so much for the inspiration <3

  20. Mar 02 2012 at 6:16 am #

    Yay Jenny! Wonderful interview.

  21. Mar 02 2012 at 9:03 am #

    Your work is so organic and beautiful, Jenny! Loved reading your interview!

  22. Erin
    Mar 02 2012 at 11:28 am #

    Love, love, love your work! So inspiring!! Congrats on making pro of the month!

  23. Sarah Vaughn
    Mar 02 2012 at 7:57 pm #

    I absolutely adore your style. Your work is so inspiring.

  24. Mar 03 2012 at 7:10 am #

    I love the cohesiveness of your portfolio, Jenny. The tones are beautiful and soft and you do an amazing job of capturing the connections between people. Congratulations on CMPro of the month!

  25. Mar 03 2012 at 1:32 pm #

    Huge fan of your work Jenny! I feel like we have so much in common too and I kinda wanna be your bff. ;)

  26. Mar 04 2012 at 7:52 pm #

    Jenny! I adore your work… which I think you already know :) I can't wait to finally meet you and get to know you and your style a little better in just a few weeks at your first ever in person workshop! I feel so lucky to a part of it!! <3

  27. Mar 05 2012 at 8:35 am #

    I love Jenny and her work! Can't wait to unveil her breakout session!

  28. Mar 05 2012 at 10:04 am #

    Thank ya'll SO much! I'm so lucky to be part of the Clickin Moms family of amazing photographers and women! @Aleina – bffs are always good! :)

  29. Mar 07 2012 at 4:24 pm #

    Jenny, I'm so late to this, but congratulations on being named Pro of the month!! You are super talented, and I loved reading more about you. :) Thanks so much for sharing!

  30. Jul 02 2012 at 4:26 pm #

    I LOVE Jenny!!

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